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Old 04-21-2010, 01:43 PM   #1
dcp27
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Anyone have any doubts that it's probably better than BMC?

http://www.7-eleven.com/NewsRoom/201...0/Default.aspx

 
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Old 04-21-2010, 02:56 PM   #2
JadeMonkeyStang
 
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lol, that's pretty awesome.

Is it bad that I kind of want to try it?

 
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Old 04-21-2010, 03:00 PM   #3
COLObrewer
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Sounds like they'll be catering to the light beer drinkers (driven by $$), so . . . .make it BMC7.

It's nice that their going to take care of our youth though: "For its second brew, 7-Eleven selected an Ice Ale variety with a bolder taste and higher alcohol content to appeal to younger, legal-age drinkers."

 
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Old 04-21-2010, 03:28 PM   #4
FreeM80s
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now, when they say $2 for a single, is that a 24oz or the 64 oz super big gulp?

 
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Old 04-21-2010, 04:43 PM   #5
lazybean
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Quote:
the world’s leading convenience retailer thinks it has another winner with Game Day, a new store-brand premium lager beer...
Light beer is the most popular flavor profile among beer drinkers. Of the top 20 brands by sales, numbers 1, 2 and 3 are all light varieties and they make up more than half of the list, according to Beverage World’s 2009 Beer Report. Creating a 7-Eleven version seemed like a logical choice. For its second brew, 7-Eleven selected an Ice Ale variety with a bolder taste and higher alcohol content to appeal to younger, legal-age drinkers.
Since when are "light" or "ice" beers considered Premium beers?
From what i get out of that article BMC is considered premium by them. I love marketing were popular and premium are interchangeable in a description.

 
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Old 04-21-2010, 04:46 PM   #6
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Quote:
Originally Posted by lazybean View Post
Since when are "light" or "ice" beers considered Premium beers?
From what i get out of that article BMC is considered premium by them. I love marketing were popular and premium are interchangeable in a description.
Not mention where the word "import" is used for domestic beers not made by BMorC.
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Old 04-21-2010, 05:01 PM   #7
SumnerH
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Quote:
Originally Posted by lazybean View Post
Since when are "light" or "ice" beers considered Premium beers?
From what i get out of that article BMC is considered premium by them. I love marketing were popular and premium are interchangeable in a description.
Premium is an industry term for a macrobrewery's non-discount beer.

For Anheuser-Busch, Busch beer is their subpremium brand and Budweiser is their premium brand (Michelob is "superpremium").

For Miller, Milwaukee's Best is their subpremium brand; Miller (e.g. MGD and Miller High Life) is their premium brand.

For Coors, Keystone is their subpremium brand and Coors is their premium brand.
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Old 04-21-2010, 10:17 PM   #8
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Quote:
Originally Posted by SumnerH View Post
Premium is an industry term for a macrobrewery's non-discount beer.

For Anheuser-Busch, Busch beer is their subpremium brand and Budweiser is their premium brand (Michelob is "superpremium").
So where does that put Natural Light on the list?
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Old 04-21-2010, 10:30 PM   #9
TipsyDragon
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to me this is similar to the restaurants "own" beer mentioned in another thread. you know darn well 7-11 is not opening a brewery. they are at best repackaging another manufacturers beer. probably BM or C. in any case i expect it to be just another run of the mill clone of a BMC.

 
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Old 04-21-2010, 11:42 PM   #10
DevilsCreekBrewing
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Quote:
Originally Posted by TipsyDragon View Post
to me this is similar to the restaurants "own" beer mentioned in another thread. you know darn well 7-11 is not opening a brewery. they are at best repackaging another manufacturers beer. probably BM or C. in any case i expect it to be just another run of the mill clone of a BMC.

Or even worse, some Yankee Jim. We get that crap up here for some reason.

 
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