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Old 03-09-2010, 09:27 PM   #1
damdaman
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I see double reds, double and triple IPAs, etc. What specifically makes these styles different? Higher original gravity? Then why not just call it an Imperial? Confused...

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Old 03-09-2010, 09:34 PM   #2
GilaMinumBeer
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It's all a means to the same marketing schema. Make a higher gravity product and give it a kitchy name so it will be marketable.

the mere necessity for everything to be Imperialized these days is rediculous.

 
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Old 03-09-2010, 09:36 PM   #3
maida7
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You can call it imperial if you prefer. It's basically the same thing. Just a stronger version of the style

 
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Old 03-09-2010, 09:41 PM   #4
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It past due that marketers step out of the box and get really creative with these names.

Russian Commodious Stout
Prodigious Porter
Double Voluminous Pale Ale
Capacious Wit

 
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Old 03-09-2010, 10:00 PM   #5
carnevoodoo
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Quote:
Originally Posted by damdaman View Post
I see double reds, double and triple IPAs, etc. What specifically makes these styles different? Higher original gravity? Then why not just call it an Imperial? Confused...
Well, the would "double" in that sense came from the Imperial India Pale Ale, or IIPA, with the double 'I' making that term stick. The Belgians also used the terms dubbel and tripel (and much later quad) as a benchmark indicating strength.
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Old 03-09-2010, 10:28 PM   #6
BendBrewer
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Quote:
Originally Posted by carnevoodoo View Post
Well, the would "double" in that sense came from the Imperial India Pale Ale, or IIPA, with the double 'I' making that term stick. The Belgians also used the terms dubbel and tripel (and much later quad) as a benchmark indicating strength.
I had an idea for a brewery based on these. Call it the Cycle Brewery.

Make 6-7 standard styles of beers, in 4 degrees of potency but keeping the essence of the SINGLE.

So you would have a Single Pale Ale at 4% or so with an appropriate level of bitterness and hop flavors and aromas.

The Double PA would come in at 8%, the Triple at 12% and the Home Run coming in at 16% and hoppy as a rabbit on extacy.

Then have Man vs. Food come in and 'Hit for the Cycle'

But then I came down a little and laughed at myself.
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Old 03-09-2010, 10:35 PM   #7
ReverseApacheMaster
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I'm waiting for an Imperial Miller Light.

 
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Old 03-09-2010, 10:49 PM   #8
damdaman
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Quote:
Originally Posted by carnevoodoo View Post
Well, the would "double" in that sense came from the Imperial India Pale Ale, or IIPA, with the double 'I' making that term stick. The Belgians also used the terms dubbel and tripel (and much later quad) as a benchmark indicating strength.
Ahh yes, that makes sense. Thanks.

 
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Old 03-10-2010, 02:10 AM   #9
DilvishTheDamned
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Quote:
Originally Posted by ReverseApacheMaster View Post
I'm waiting for an Imperial Miller Light.
I think that's like multiplying by zero, water doubled is still water......

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Old 03-16-2011, 02:41 AM   #10
Eisendrath
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Quote:
Originally Posted by DilvishTheDamned View Post
I think that's like multiplying by zero, water doubled is still water......
LOL!

 
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