Originally Posted by Druish_00
Why the German theme for an English beer?
Good question. It's actually a German theme for me. My "brewery" name is HochBrau because of my german heritage, and I love the play off of HofBrau. Somewhere I have a picture of my great, great grandfather standing in front of a giant fermenting vessel in Germany. Actually, now that I'm learning the process, it may not be a fermenter, but you get the idea.
Since Hoch means "high" or "tall," my mom and I thought it would be cool to have the label be a brewery high on a mountain. Because my parents conceived me (I know, too much information) in Heidelberg, Germany, I decided their castle would stand in for my brewery. I couldn't quite get the building to lay smoothly on the mountainside, which is when I faded and shaded the image, and that helped it blend. Because the two original photos were of different quality, I think the brewery is too faded, as compared to the mountain.
My plan is to use the same label for each of my brews, but the background color will change to the color of the beer, and obviously the words will change as well.