Well my cider has been it primary for almost 24 hours and nothing is going on. the water in my airlock is pushed to one side but isn't bubling.
5 gallons 100% apple jucie
2 lb. Brown sugar
my temp is ~70
the only thing i could think i did was shocked the yeast when i put it in water
Assuming the yeast wasn't out of date and the apple juice didn't contain preservatives I'd give it more time. after 36 hours just give the cider a good stir with a sterilized spoon, put the airlock back on and wait. Still no action after 48 hours? My first reaction would be to pitch more yeast - a dried sachet straight in.