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Old 10-14-2009, 07:57 PM   #1
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Budweiser Select 55, 55 calorie lite American Light Lager.

Seriously?! How long will it take for some marketing genus to sell 0 calorie beer that is just carbonated water with a yellow food coloring and a touch of hop tea to it?

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Originally Posted by http://en.wikipedia.org/wiki/Budweiser_%28Anheuser-Busch%29#Budweiser_Select_55
A version of Budweiser Select that contains 55 calories per 12 ounce serving is "a direct counterstrike to Miller's MGD 64" according to Anheuser-Busch officials. Budweiser currently claims that it is the lightest beer in the world. It should be noted the calories in both Miller's MGD 64 and Budweiser's Select 55 have been reduced simply by lowering the fermentables content. MGD 64 has only 2.8% alcohol content and Select 55 has an even lower 2.4%, by comparison, most beers have around 5%.


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Old 10-14-2009, 08:01 PM   #2
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At that point, they'd likely just strain the water through whole grain. Carbonate and bottle.

The alcohol will come from a change in their use of sanitizer.



 
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Old 10-14-2009, 08:12 PM   #3
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2.4% abv, WTF??
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Old 10-14-2009, 08:17 PM   #4
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This is what you buy when you are obsessed with calorie counts and want others to think you drink "beer".

Water with a splash of lime/lemon would be a better sub.
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Old 10-14-2009, 08:21 PM   #5
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Quote:
Originally Posted by Brew-Happy View Post
Water with a splash of lime/lemon would be a better sub.
Heeeeeey now. There's an idea. Budweiser 55 Lambic. You know, cause it's sour.

 
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Old 10-14-2009, 08:26 PM   #6
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Quote:
Originally Posted by GilaMinumBeer View Post
Heeeeeey now. There's an idea. Budweiser 55 Lambic. You know, cause it's sour.
Select 55 Lime, because you know it is just a matter of time.
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Old 10-14-2009, 08:35 PM   #7
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Quote:
Select 55 Lime, because you know it is just a matter of time.
Quote:
Heeeeeey now. There's an idea. Budweiser 55 Lambic. You know, cause it's sour.
Keep statements like that and it will look like you are working for InBev



I kid, I kid

Or Select 55 Lambic Cherry. Sort of the alcohol(mildly) version of Dr. Pepper Cherry. Cuz, I'm a doctor.
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Old 10-14-2009, 08:55 PM   #8
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Is there a legal threshold for "alcoholic beverage" that they're in danger of not meeting? Yikes... at 2.5%, they're in danger of losing the market share who patronizes their products simply to get a buzz.

 
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Old 10-14-2009, 09:06 PM   #9
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Quote:
Originally Posted by MrInternet View Post
Is there a legal threshold for "alcoholic beverage" that they're in danger of not meeting? Yikes... at 2.5%, they're in danger of losing the market share who patronizes their products simply to get a buzz.
Maybe Inbev and the Obama Admin are trying to lower the drinking age. This would qualify as a "youth" beer.

That or a session beer for the elderly.
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Old 10-14-2009, 09:08 PM   #10
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Quote:
Originally Posted by MrInternet View Post
Yikes... at 2.5%, they're in danger of losing the market share who patronizes their products simply to get a buzz.
I doubt it. When your intent with drinking is to get blasted, it is amazing how little alcohol it takes for people to act like idiots and think they are "waaaaaaassstteeedddddd".

Man those guys are sooo cool. I have always wanted to be like them.



 
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