Monster Energy Drinks attack VT Microbrewery - Page 2 - Home Brew Forums
Register Now For Free!

Home Brew Forums > Home Brewing Community > General Chit Chat > Monster Energy Drinks attack VT Microbrewery

Thread Tools
Old 10-10-2009, 06:03 PM   #11
Baja_Brewer's Avatar
Jun 2008
Rhode Island
Posts: 2,816
Liked 143 Times on 112 Posts

Originally Posted by fifelee View Post
HBT has nearly 40,000 members. That gives us the power to help a fellow craft brewer. Just sent an email telling them how I will be drinking RockStar from now on.
Awesome idea fifelee, I'll be doing that too.

This is the kinda thing that makes me sick about the way our country is being handled sometime, but you have to take the bad with the good.

Anyways, this is serious F**king sh!t that could really end up hurting an incredible brewery with an incredible story. I can't seem to find their history in print for on the web right now, but they started in a basement in Johnson VT. A BASEMENT. This is exactly what anyone of us has considered at least half a dozen times, and he actually did it. He's worked so hard and deserves his success, not to be hassled because of some stupid name similarity on his product...
Courage les garçons, et patience, vos femmes vont finir par apprécier la bière !

Reply With Quote
Old 10-10-2009, 06:04 PM   #12
Dec 2008
Newnan, Ga.
Posts: 37
Liked 2 Times on 2 Posts

This is the second post I have read about this kind of thing and its time we all did something about it.

I gave em my .02

Reply With Quote
Old 10-10-2009, 06:09 PM   #13
gplutt's Avatar
Oct 2008
Posts: 366
Liked 3 Times on 3 Posts

Originally Posted by GregR View Post
i wrote monster telling them I'll never drink their products again. I don't anyway, but if I ever need a caffeine rush, it'll be red bull. . .

I don't drink Monster, but I do occasionally buy their "natural" sodas. I won't be doing that anymore.
Kegged: Stout

Barrelled: Oregon Group Brew Stout
Long term Secondary: Fool's Gold Barleywine
Next: Bohemian Pilsener

Reply With Quote
Old 10-10-2009, 06:17 PM   #14
fifelee's Avatar
Dec 2006
Vaughn, MT
Posts: 1,046
Liked 40 Times on 27 Posts

MOD EDIT: Threads merged

In this post Baja_Brewer brought to our attention how a craft brewer is being bullied by Monster Energy drinks for their barleywine named "Vermonster". I fully understand the need for brands and trademarks, but this is a way over the top. Monster Energy is a near global brand. "Vermonster" only makes sense to those living in Vermont and in no way diminishes the Monster Energy brand.

HBT has nearly 40,000 members. I would guess about 10,000 active. Lets see what we can do to help a fellow craft brewer.

I wrote and let them know that I will be drinking RockStar.


Reply With Quote
Old 10-10-2009, 06:43 PM   #15
CarlLBC's Avatar
Mar 2007
Lake Park(Valdosta), GA
Posts: 272
Liked 6 Times on 3 Posts

Well, just remember coke puts out monster (they may or may not own them, I don't know) PBG (pepsi bottling group, Pepsico) owns rockstar now. feel free to keep drinking rockstar or switch over. you'll help me keep my job.
That's what she said.

Reply With Quote
Old 10-10-2009, 06:52 PM   #16
Sep 2009
Posts: 44

From my understanding this also happened to Avery brewing. Ell(sp) fashion magazine went after them for Ell's Brown. From the story the Avery brewing rep told us it sounded like Avery's lawyer told him "add an e" and call it done. Apparently then one of the newspapers in NY did a story on little company getting bullied by a big company and his distribution took off. From like 5 states to 13 if memory serves.

Hopefully he can make it a boon as well.

Reply With Quote
Old 10-10-2009, 06:56 PM   #17
Edcculus's Avatar
Jun 2007
Greenville, SC
Posts: 4,546
Liked 50 Times on 46 Posts

I just wrote them. You mess with one brewer, you mess with all of us!

Reply With Quote
Old 10-10-2009, 07:23 PM   #18
RichBrewer's Avatar
Feb 2006
Denver, Colorado
Posts: 5,903
Liked 171 Times on 90 Posts

I drink a LOT of Java Monster (Well I used to at least) and I just sent mail.

I won't be consuming their product again unless they stop this madness.

Reply With Quote
Old 10-10-2009, 07:53 PM   #19
Ksosh's Avatar
Jun 2009
Albany, NY
Posts: 513
Liked 2 Times on 2 Posts

Pretty sure Ben and Jerry's should be involved on this, since they've had the 'Vermonster' ice cream bucket for years (decades?)

Anyway, sent Monster a nice little comment ending with 'go **** yourselves'
Primary: Belgian Dark Strong, Version 2
Secondary: Second running session ale #2

Reply With Quote
Old 10-10-2009, 08:11 PM   #20
Biscuit Enthusiast
Picobrew's Avatar
Jan 2009
NW Portland, OR
Posts: 1,135
Liked 23 Times on 15 Posts

From the (poorly written) wiki:

Marketed and distributed by Hansen Natural Corporation, a NASDAQ listed company of Corona, California. Though Monster Energy is not widely advertised in the media it receives a large amount of recognition from its sponsorship of various sporting events. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S.[2] and Grupo Jumex in Mexico.[3] Hansen Natural Corporation has recently announced a distribution deal with PepsiCo Canada.[4] On November 10, 2008, the distribution of Monster turned over to CCE, Coca Cola United, and other Coke bottlers in many markets. Contracts with existing distributors were bought out in these markets. In late 2009 or early 2010 Monster Energy will expand their market and release their products to other countries including Germany. It is distributed in Australia by Schweppes.

Maybe someone should also update it to include their recent legal moves?

Reply With Quote
Thread Tools

Similar Threads
Thread Thread Starter Forum Replies Last Post
Monster Energy Drink Coolers/Mini Fridges - Large and Small DeuceK For Sale 0 11-05-2009 02:09 AM
Energy Drinks brauhaus General Chit Chat 23 07-16-2008 06:48 AM
Energy Chris_Dog General Chit Chat 31 04-14-2008 04:09 PM

Forum Jump