Wow this thread came back from the dead!
I had the same "epiphany" a few batches into my brewing life. I was buying kits from northern brewer but kept thinking that I wanted to experiment, and experiment meant more alcohol! Just dump a couple extra lbs of DME or honey or whatever in there with an extra ounce of hops and instant booze boost. The beer wasn't bad but there was always this sensation of "hmm, this stuff is strong" before "hmm, this stuff is good!". I still like the occasional giant porter or IIPA...but it's just as fun to share a "regular" beer with friends and family and to hear them exclaim "Hey, this tastes just like _______, only better!"