Nice stencil-type font. OD green background, white letters, reading:
STYLE, PERSONAL ID, ISN
ALE, AMBER, AMERICAN, CRAFT, NSN 14°P40IBU1056WY5.5ABV
Note the NSN is the OG in °Plato, the IBU, the yeast (Wyeast 1056) and the ABV.
Then a picture of R Lee Ermey calling someone 'numbnuts':
That'd be how I'd approach it, anyhow.