Most of the time a liquidation sale isn't much of a sale. Liquidators maximize their profits by getting people in the door thinking they'll get deals. There's been a lot of rants on CL about Joe's and how high the 'sale' prices are.
Remember one unassailable statistic, as explained by the late, great George Carlin: "Just think of how stupid the average person is, and then realize half of them are even stupider!"
"I would like to die on Mars, just not on impact." Elon Musk