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Old 03-14-2009, 08:40 PM   #1
May 2007
Seattle, WA
Posts: 155

Open to any and all comments. I'm designing a beer logo for a small micro start-up and want to know what stands out to you.

What makes a beer logo really stand out to you?

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Old 03-14-2009, 08:54 PM   #2
Ryan_PA's Avatar
Aug 2006
Horsham, PA, Pennsylvania
Posts: 1,881
Liked 13 Times on 9 Posts

You have to know the audience. I think the only time I actually come up with labels is for parties, so I either go for inside jokes or local references. Last year I placed in the BYO label contest with a sarcastic label that seems to still get laughs.

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Old 03-14-2009, 09:13 PM   #3
Laughing_Gnome_Invisible's Avatar
Jan 2008
Posts: 12,250
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Identity via personal imagination, pure and simple.

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Old 03-14-2009, 09:53 PM   #4
Oct 2008
West Michigan
Posts: 503
Liked 10 Times on 9 Posts

Either classy or comical... not both, and no in between.

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Old 03-14-2009, 10:01 PM   #5
slimer's Avatar
Oct 2007
Westmont, IL
Posts: 688
Liked 3 Times on 3 Posts

Originally Posted by Laughing_Gnome_Invisible View Post
Identity via personal imagination, pure and simple.
I like what LGI says.

I would have to add that I like the 50's-era pin-up girls on labels.

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Old 03-14-2009, 10:25 PM   #6
Jan 2009
Posts: 1,556
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The graphics have to be clean looking; an overall nice look. That's more important than the style of the label IMO.

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Old 03-14-2009, 10:49 PM   #7
Four Beasts Brewery
Brooklyn-Brewtality's Avatar
Aug 2008
Posts: 2,278
Liked 24 Times on 19 Posts

the one thing that does NOT work, IMO, are labels that too closely resemble logos for sports teams.
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Old 03-14-2009, 11:06 PM   #8
bluehouse's Avatar
Jan 2009
Posts: 345
Liked 2 Times on 2 Posts

Tell me what it taste like & the alchol volum. I don't want a picture of a fish unless it taste like fish. Hey but I'm a woman so maybe my opinon is off base for the average buyer.

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Old 03-14-2009, 11:14 PM   #9
Short Drive
Brewer Baseball!
Short Drive's Avatar
Oct 2006
Racine WI
Posts: 1,785
Liked 1 Times on 1 Posts

Visually I like Dudes:

or olllllo's.

Magic Bus Brewery

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Old 03-14-2009, 11:54 PM   #10
Vendor and Brewer
Bobby_M's Avatar
Aug 2006
Whitehouse Station, NJ
Posts: 23,380
Liked 1791 Times on 1139 Posts

I like logos that are either in line art or transfer well to line art. It makes it easier to do etched glasses, silk screened shirts and vinyl graphics.
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