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Old 02-25-2009, 09:00 PM   #21
HenryHill
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Originally Posted by bdnoona View Post
I'm glad to see someone beat me to the punch in bringing this up here. This marketing campaign is so ridiculous. It pisses me off everytime I hear one of their commercials. I used to like beer commercials, but that was before they assumed I was an idiot.

They'd sell so much more beer and retain their integrity if they went back to the bikini clad women cat fighting in the water fountain.
They went from 'don't fruit your beer' to lime beer in less than a year.
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Old 02-25-2009, 09:05 PM   #22
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Originally Posted by Henry Hill View Post
They went from 'don't fruit your beer' to lime beer in less than a year.
That may be, but when there were bikini babes selling their beer instead of insults, I at least enjoyed their commercials.
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Old 02-25-2009, 10:02 PM   #23
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Like I sad then, you've got to give them credit. Craft beer is chewing up their sales more and more each year, so they need to start spending their millions making it sound like their beers have some of the same qualities.
Or spending their millions just to make sure that people know they aren't drinking water or soda. I always loved Bud's slogan of "Budweiser, this is beer." You don't see commercials stating, "Oscar Meyer, these are hot dogs."

EDIT: I found this linky with some slogan funz in it.
http://www.geocities.com/Vienna/9938...e/arch128.html


 
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Old 02-27-2009, 03:41 AM   #24
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My 120minute IPA was is 41 hopped...
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~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~
~~~~~~~~~~~___//_ ____________________________~~~~~~~~~~~
~~~~~~~~~_/ [][]| | /```\/```\/```\/```\/```\ |~~~~~~~~~~
~~~~~~~_/_______| |____NOW TRIPLE HOPPED______|~~~~~~~~~~
~~~___/[_]| 00 /| | \,,,/\,,,/\,,,/\,,,/\,,,/ |~~~~~~~~~~
~~|___|___|___/_| |___________________________|~~~~~~~~~~
~~|=(*)[________]==(*)(*)=| \________/=(*)(*)=|~~~~~~~~~~

 
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Old 02-27-2009, 04:16 AM   #25
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I just saw this commerical... It's way better than the new MickeyD's Filet of Fish commercial...
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Old 02-27-2009, 12:07 PM   #26
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Stand back folks, I'm going to try Science!

According to my digital-multiscale-torque wrench/hopometer, it turns out Miller Light contains exactly 3 times as much hops as (and has 3 times the IBUs of) water.

So that's what they mean!
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Old 02-27-2009, 01:10 PM   #27
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Originally Posted by ohiobrewtus View Post
This ad doesn't tick me off as much as those ads that AB was running last year though. I nearly went into a rampage everytime I was one of those ads stating that dark beers hid imperfections and off flavors.
But isn't this what we say when anyone asked about us making BMC beers? It's hard because that style doesn't allow you to hide any off-flavors? SO it's more difficult to brew?

Well, I don't prefer Lite anything to real beer, but I must say that I would probably drink miller lite more now because it has 3X the hops. At least I know I'm getting my money's worth.

 
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Old 02-27-2009, 01:33 PM   #28
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But isn't this what we say when anyone asked about us making BMC beers? It's hard because that style doesn't allow you to hide any off-flavors? SO it's more difficult to brew?

Well, I don't prefer Lite anything to real beer, but I must say that I would probably drink miller lite more now because it has 3X the hops. At least I know I'm getting my money's worth.
It's harder for *us* to brew them simply because of the additional requipment required (temperature control). In their commercials, AB seems to be attempting to convey the message that darker beers are all inferior. That certainly is not the case.
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Old 02-27-2009, 01:37 PM   #29
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Quote:
Originally Posted by Homercidal View Post
But isn't this what we say when anyone asked about us making BMC beers? It's hard because that style doesn't allow you to hide any off-flavors? SO it's more difficult to brew?

Well, I don't prefer Lite anything to real beer, but I must say that I would probably drink miller lite more now because it has 3X the hops. At least I know I'm getting my money's worth.
And as far as I've been able to tell, they haven't changed their recipe substantially. It seems much more likely that they simply add a tiny bit of hops in the last 15, 10, and 5 minutes of the boil. Hey, 3X hop additions! Woohoo, now we'll attract some IPA fans!

Misguided marketing at it's best.
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Old 03-03-2009, 04:45 PM   #30
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yeah this commercial pisses me off wicked bad too. i figured there must be a thread about it, so im glad there is.

at least with Bud Light's "drinkability" campaign they more or less are admitting the stuff is similar to water making it easy to drink a lot of.

but dont BS me with saying Miller Lite has any sort of hop characteristics. (or that American Ale is "dry hopped for a full body") ,

makes me so angry i could punch a baby
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