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Old 04-22-2009, 02:57 AM   #131
zaprozdower
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Quote:
Originally Posted by ghack View Post
Some years back one of the big boys was marketing their latest tasteless offering as being "brewed with less water, for greater taste". You might be inclined to think they might mean increasing the gravity, but given how it tasted (which wasn't "greater" in my book) that was definitely not what they meant. I suspect that in reality "brewed with less water" meant they didn't mop up the brewery as often.
Or perhaps they discovered a cheaper, lower quality water substitute?
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Old 04-22-2009, 03:06 AM   #132
Dougan
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Quote:
Originally Posted by zaprozdower View Post
Triple Hop brewed? A unique process?!

Are they allowed to say that its "unique" to add hops at 3 different times during a boil? It also amuses me that Miller is trying to counter the "drinkability" movement by assuring the common man that their triple hop technique makes their beer a quality product... Oh well, more good beer for the rest of us!
Yeah, prior to this ad campaign you could say to me "triple-hopped light american lager" and I'd think "wow, that'd taste terrible".

 
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Old 04-22-2009, 06:10 AM   #133
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That would be some brew flunky tossing three hop pellets into a 10,000 gallon fermenter.
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Old 04-22-2009, 06:29 AM   #134
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Quote:
Originally Posted by shek View Post
I can already see the next Miller ad:
Miller Lite: Great Pilsner Taste * Now With Electrolytes
It's what hops crave!
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Old 04-22-2009, 06:48 AM   #135
RayInUT
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What exactly is "frost brewed beer"? I saw it on a Coors light commercial. I always boil mine.

 
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Old 04-22-2009, 07:03 AM   #136
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It means they freeze the flavor out of it for that smooth watery taste!

Coors Light. Now 100% Flavor Free!
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Old 04-22-2009, 01:02 PM   #137

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Originally Posted by RayInUT View Post
What exactly is "frost brewed beer"? I saw it on a Coors light commercial. I always boil mine.
Its marketing mumbo-jumbo. Its just non-sense to make people think they are getting something special.

These companies would be better off using their long history and tradition in brewing to market their beer rather than stoop to these mis-leading marketing ploys.

They would be wiser and more honest to show what quality tests they do during the brewing process.
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Old 04-22-2009, 01:58 PM   #138
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"Frost brewed" is like "blast processing" with the Sega Genesis, or as someone mentioned earlier, "Corinthian leather". It's just a marketing term that means nothing.

At least I DO have to give props to Miller for even mentioning a real brewing process rather than the standard BMC style ads, but the Triple Hops Brewed thing is simply a marketing gimmick to create brand recognition. People are getting a little more savvy as to what goes in their beer now due to the explosion in non-BMC offerings in the past couple decades, though, so it may backfire on them. Case in point... this thread.

I will admit to drinking Miller products occasionally (High Life, although it gives me a nasty hangover if I drink too much of it), but it's like eating junk food. Junk food isn't exactly gourmet, and trying to make it look like it is is not really a wise move if your customers know better. "It's Time You Got Hip to the Hops"? Yeah, that's what IPAs are for, not Miller Lite.
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Old 04-22-2009, 02:12 PM   #139

To me it sounds like even the marketing people are ignorant themselves.

Wouldn't anyone who knows a little bit about beer making think this is a bunch of hoopla over nothing? Like saying we used natural spring water. Whipity-farking-woo. Its like bragging about step mashing grain & corn.

I bet they didn't run this campaign through a trial group of viewers.
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Old 04-22-2009, 03:36 PM   #140
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Aren't we over-thinking this just a bit? Marketing is the same for everything - "Triple" is simply a cheap trick to imply that something is three times better than the regular thing. It's irrelevant if it's hops, blades on your razor, or the thickness of kitchen roll, they're just trying to make us feel we're buying a better product, no matter if it really is or not.
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