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Old 04-20-2009, 08:36 PM   #101
Oct 2008
Posts: 102

Triple Hop brewed? A unique process?!

Are they allowed to say that its "unique" to add hops at 3 different times during a boil? It also amuses me that Miller is trying to counter the "drinkability" movement by assuring the common man that their triple hop technique makes their beer a quality product... Oh well, more good beer for the rest of us!
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Old 04-20-2009, 08:39 PM   #102
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May 2006
Adams, MA
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I keep waiting for DogFish Head to come out with a rebuttal...
Come join Yankee Ingenuity!

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Old 04-20-2009, 08:42 PM   #103
Post Hoc Ergo Propter Hoc
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Dec 2007
"Detroitish" Michigan
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uh, yeah we got annoyed awhile ago...


I'll say it again though, a low IBU beer is still a low ibu beer, regardless of how many hop additions they do...
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Old 04-20-2009, 08:44 PM   #104
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Jul 2007
Posts: 163
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thats so funny that this was already posted. i just so the commerical again and logged on to write about it and then so this. it drives me nuts. i just don't understand the logic of the ad. i don't think miller light drinkers like hops and drinkers that like hops don't drink miller light. so how do they win saying its triple hop brewed

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Old 04-20-2009, 08:45 PM   #105
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Jan 2008
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Anyone else get annoyed by the Miller commericals?

Ummm, No. 'Cause my remote works and so do the button on the front of the TV.

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Old 04-20-2009, 09:43 PM   #106
Burrowing Owl Brewery
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Jul 2007
Cape Coral Florida
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Originally Posted by the_bird View Post
I keep waiting for DogFish Head to come out with a rebuttal...

You would think some craft brewery would.

I recently saw a commercial for
Ventriloquist Dummies, Dummy, Promotional Products, & Lots More At ThrowThings.com!, that's right the webs #1 site for Ventriloquist Dummies. If they can afford a commercial you would think at least one smaller brewery could

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Old 04-20-2009, 09:46 PM   #107
May 2007
San Diego, CA
Posts: 4,276
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It is a unique process. Nobody else adds 4 ounces of hops at 54 minutes in a 500BBL boil.

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Old 04-20-2009, 09:47 PM   #108
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Oct 2008
the sun
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I just hit mute and enjoy the views of the hop fields and malting process

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Old 04-20-2009, 09:59 PM   #109
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Feb 2009
Saskatoon, Canada
Posts: 545
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advertisers always think of ways to make crap sound better.... they know the general public doesn't know anything about it and will think its a great idea.

triple hopped Miller !
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.... please
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Old 04-21-2009, 12:16 AM   #110
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Aug 2007
San Jose, CA
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Originally Posted by tarheels View Post
i don't think miller light drinkers like hops
They don't know this. they think they like hops so much they need hops added three times during the brewing process.

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