Reminds me about "Billy Beer" (Bill Carter for you youngens'). People were trying to scalp 6-packs and the manufacturer said they had another 10,000 cases in the warehouse that they'd sell wholesale.
Remember one unassailable statistic, as explained by the late, great George Carlin: "Just think of how stupid the average person is, and then realize half of them are even stupider!"
"I would like to die on Mars, just not on impact." Elon Musk