Exactly- the correct answer is "it depends".
When I want a "clean", neutral taste, I ferment at the bottom of the range. When I want a fruitier profile, I ferment at the higher end of the range. For example- in the "Tongue Splitter" IPA I did using Northwest ale yeast, I wanted some of the fruitiness to come out from that yeast. So I fermented it at 74 degrees (wort temperature, not ambient temperature). When I did the same yeast in a different beer, I wanted a clean, non-estery profile, so I fermented it at 62 degrees (just a bit under the yeast strain's range, but it did ferment). This worked great!