I'm in marketing logistics and have had many conversations about verbiage when it comes to describing a brand. Let's pick apart the statement:
"This is the famous Budweiser Beer." - We'll have to agree... It's famous
"We know of no brand produced by any other brewer which costs so much to brew and age." - This is a true statement taken in the correct context. They state "we know of no..." which means simply that. They have not researched the P&L of any competitor so they don't actually know what others spend on their process. Others may very well be more expensive to produce but AB can claim ignorance of that.
"Our exclusive beachwood aging produces..." - This unique process could be defined to as miniscule a detail as how many beechwood chips are used or how many gallons or even ounces are fermented/aged at one time. Another brewer would have to copy every detail exactly to make negate the exclusivity.
"...a taste, a smoothness, and a drinkability you will find in no other beer at any price." - Purely subjective but they use the word "you" and "find" so this relieves AB of actually being judged against every beer ever produced and agreed upon by every person, everywhere simultaneously.
Marketing works on Abraham Lincoln's theory that you can fool people in varying degrees of scope and length of time. Obviously, the "some of the people all of the time" statement refers to the majority of the world population, as demonstrated in politics, the media, product advertising and yes, beer.
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