So I was at BevMo picking up supplies for my photo midterm (California beers) and I overheard who I'm assuming is the beer manager there talking to a friend of his (who I'm assuming works at Whole Foods) about Pliny the Elder. What I overheard is that Vinnie, the brewer at Russian River won't let BevMo carry Pliny until ALL of their beers are in fridge units. I'm assuming this is because he doesn't want Pliny to receive the "BevMo abuse" and therefore lose its amazing hop aroma and flavor before reaching the consumer.
I say bravo to Vinnie on this one for sticking to a higher quality end product rather than larger volume of sales.
I say bravo to Vinnie on this one for sticking to a higher quality end product rather than larger volume of sales.
