Basically the cost of beer in NZ is so high that this is actually a long term cost effective way of dealing with it for folks who want beer.
Really, I was just there last year and didn't think the beer was expensive at all. Are you talking bar price or home brewing costs?
They seamed to have a good beer culture going. Heck, in one place they even had Sierra Nevada Southern Hemisphere. The hops went to the US; then the beer back to NZ.
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