kniles38 said:I don't see how sharing coupon codes is any more unethical than charging different customers different rates for the same product.
Cheesefood said:So it's not unethical. If someone here sees an ad and tells someone else about it, AHS gets a sale. Otherwise, NorthernBrewer gets a sale. Which do you think AHS would prefer?
kniles38 said:I don't see how sharing coupon codes is any more unethical than charging different customers different rates for the same product.
beerdad said:Where's Forrest when you need him? I'm sure he could let us know if AHS minds if we share coupon codes. Anyway if you want to save some money don't miss their Oktoberfest sale.
Beer Weevel said:I own a business and I use a lot of coupons and I don't care if the whole world uses them, you see if I give a 10% discount I still keep 90% that's still a great margin. If I offer a 25% discount I still keep 75%. I also have a great penitration into my market. If you can't offer a coupon than one of two things are amiss 1) your prices arn't high enough 2) or you need a new marketing manager. About 20% of my total business is done with coupons.
Austinhomebrew said:You must make a large margin in order to give 25% off. On many things I carry, if I gave a 25% discount it would be below cost. Coupons work for some businesses but it wouldn't work for me. I want everyone to have a great price.
Cheesefood said:Or you price something at a discount (even if it makes the price below cost) on the hopes that they buy a higher margin complimentary item. Yes, your low shipping is a nice incentive but now that Northern Brewer has cheap shipping there's not much differentiation. So if, for example, you had a sale on 20% off yeast you would get a lot of people buying a lot of yeast giving you a chance to clear our yeast closer to expiration date. But those people are also going to get grain and hops (since they would want to make the order worth the shipping price) and maybe even a chiller or a pot. It's no secret that sales and coupons work. It's also no secret that many times it makes the price too low to make a profit on, but you get a pick up in other orders which offset the sale price.
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