Brooklyn Brewery expands to France

http://www.nytimes.com/2013/02/14/business/global/a-brooklyn-specialty-brewer-dares-the-french-market.html?hp&_r=0

I think it's awesome that Brooklyn is going to expose Europe to some American craft beer. I am a little perplexed at the choice, though...France? FTA, France seems like a horrible place for beer. There is a 40 cent tax per pint, Budweiser costs 7 bucks a pint, and barely anyone drinks beer/knows WTF craft beer is! I'm sure that Oliver and Co. know more than I do, though.

Anyone know what the craft beer scene is like in Europe? I've read of some pretty off-the-wall little Belgian breweries doing some really innovative stuff, but it seems like breweries there are more focused on traditional styles.

I discovered them, much like Columbus discovered America, at a brew fest. Had their winter something a few days ago. Good beers.

Probably going for it because there isn't an established market. Kind of smart if it works.