TheFlatline
Well-Known Member
Good chance inBev is going to buy out Bud. I guess Anheuser's market share is starting to shrink as more people are drinking micro, imports and wine. InBev (formerly known as interbrew) makes a good portion of the imports and wth it's 20% market share makes more money than Anheuser with it's 50% market share.
It will probably be a good thing. While inBev mainstreamed slightly some of the imports over the years, they will likely release a number of Euorpean style beers thorugh the Anheuser breweries if this take over goes through.
I just hope their combined marleting power doesn't start to hit the micros in the pocket. Inbev's contract to brew/market Bud in Canada in 98 turned bud from last to first place in number of beers sold in Canada.
It's no longer a good chance. It was just announced today.
http://www.globalbeerleader.com/press_july_13_2008.html
You may not like BMC, but this is a HUGE development in the beer world regardless.