Quality of honey is important, essential to the final product. It is the same as in cooking. A cheif is only as good as their ingredients will let him.
The type of honey you want is as close to the source as you can, that being bee keeper's or apiaries. If you check in your local area there are sure to be some bee keepers or bee farmers. Checking google helps, Honeylocator.com helps. Also, you can buy from a honey distributors that sell through the internet. Do not ignore the power of varietals but when starting out I suggest a good wildflower or alfalfa honey. It makes a great base. Buying from your local brew shop is ok, but will be expensive, so will some of the places like Whole Foods or Vitamin Cottage and your organic grocery stores. Again expensive.
You want unfiltered honey that hopefully hasn't been heated and filtered many times. You also want for a specific varital to be specified, Clover, Alfalfa, and wildflower are valid basic but if the jar just says "Honey" then pass that one up. Wildflower is also sort of a code for a mixed flower honey. It can be great but it is as close as you can get to a general honey varietal. The reason for this is that Wildflower is the type of honey that the bees make when they source several different flowers and don't have a large enough single source of nector to get it, such as raspberry honey, orange blossum honey, buckwheat honey, or blueberry honey. One batch of wildflower will taste differently than another but it makes a good base. Personally I prefer alfalfa.
My sugestion, Find your local apiaries or other brewers in your area and work out a deal for honey, not only will you get a cheaper price than store bough but it will be better quality. I reciently got some Orange Blossom honey for $2.05 a pound but it was for 42 pounds so be prepared for more than one batch worth of honey. Dont worry about honey going bad, it doesnt but it may crystalize on you. Just mixing that with warm, not boiling, water will melt it again. They even found that some egyptions had honey, crystalized in a tomb that was good 5000 years later.
But trust me your pallet will thank you, so will your friends that you share it with.
Matrix