Take a look at this sign

hank1105 · Jan 11, 2013

Interesting marketing

cheezydemon3 · Jan 11, 2013

Seems to be a complete confession that they had NO taste previous to 02/02/2013.

Varmintman · Jan 11, 2013

So are they saying all of their beers up to now were bland.

And before I get my head ripped off I LIKE Bud Light.....Sometimes like when my pipeline runs dry

Revvy · Jan 11, 2013

Well, the batch 12 beers that the new Black Crown Amber Lager comes from, are a lot tastier than their other beers. It's a pretty radical departure for them. Having tried them I think the beers are pretty good. We're talking about them here, and the Project 12 beers themselves here.

cheezydemon3 · Jan 11, 2013

Revvy said:
Well, the batch 12 beers that the new Black Crown Amber Lager comes from, are a lot tastier than their other beers. It's a pretty radical departure for them. Having tried them I think the beers are pretty good. We're talking about them here, and the Project 12 beers themselves here.

Understood! And I am not contradicting that, but their billboard sure seems to!

b-boy · Jan 11, 2013

I've picked up a 12-pack of the Batch 12 beers several times, only to put it back and buy something else instead. I'm having a hard time commiting to a full 12-pack. Wish it came in a 6-pack. I'll have to pick one up after seeing this.

Varmintman · Jan 11, 2013

I am glad they are starting to at least try different things.

ktblunden · Jan 11, 2013

The implication really is that their product had no flavor previously. Not sure if that's great advertising or not.

hank1105 · Jan 11, 2013

This was on the entrance to the Holland Tunnel in Jersey City, could see it a mile away.

SavoryChef · Jan 11, 2013

hank1105 said:
This was on the entrance to the Holland Tunnel in Jersey City, could see it a mile away.

Along with the graffiti.

Take a look at this sign

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