Big beer has been using adjuncts from day one because American barley was too protein rich. Despite popular belief rice and corn were not used to cheapen beer, they were actually more expensive at the time they started using them. The truth of the matter is that the majority of people prefer that kind of beer and there is no gobal conspiracy of corporations trying to dull our tastes...they are simply selling people what they want. So no, it was not started at the time of adjunct use, most people just like their beer cold.
Tonedef hit the nail on the head......
America like most of the world had quite an extensive array of beers available prior to the German Invasion of brewer's which
later introduced the light lager. They pretty much had the "brewing culture" of all the countries that people immigrated from...Most English beer styles..you know Porters, Stouts, Partigyles, stuff like that. As well as mostly heavy German Styles of beer. Not to mention people from Scotland, Ireland, Russia and other places where beer was drank.
Remember up until then,
beer was food.
In fact thew whole history of the light lager is the American
populace's (not the brewer's) desire to have a lighter beer to drink, which forced the German brewers to look at adding adjuncts like corn and rice...not as the popular homebrewer's myth has been to make money by peddling and "inferior commercial product" by adding adjuncts,
but in order to come up with a style of beer that the American people wanted.
Maureen Ogle proved that in
Ambitious Brew it actually made the cost of a bottle of Budweiser cost around 17.00/bottle in today's dollars.
When AH released Budweiser with it's corn and rice adjuncts in the 1860's it was the most expensive beer out there; a single bottle retailed for $1.00 (what would equal in today's Dollars for $17.00) this was quite difference when a schooner of beer usually cost a nickel.
The American populace ate it up!
It wasn't done to save money, it was done because heavy beers (both english style Ales and the heavier Bavarian malty beers) were not being drunk by American consumers any more. Beer initally was seen around the world as food (some even called it liquid bread), but since America, even in the 1800's was a prosperous nation compared to the rest of the world, and americans ate meat with nearly every meal, heavy beers had fallen out of favor...
And American Barley just made for heavy, hazy beer
Bush and other German Brewers started looking at other styles of Beers, and came upon Karl Balling and Anton Schwartz's work at the Prague Polytechnic Institute with the Brewers in Bohemia who when faced with a grain shortage started using adjuncts, which produced the pils which was light, sparkly and fruity tasting...just the thing for American tastebuds.
So the brewers brought Schwartz to America where he went to work for American Brewer Magazine writing articles and technical monographs, teaching American brewers how to use Rice and Corn...
The sad moral of the story is....The big corporate brewers did not foist tasteless adjunct laced fizzy water on us, like the popular mythology all of us beersnobs like to take to bed with us to feel all warm and elitist....it was done because our American ancestors wanted it.
Listen to this from Basic Brewing;
November 30, 2006 - Ambitious Brew Part One
We learn about the history of beer in the USA from Maureen Ogle, author of "Ambitious Brew - The Story of American Beer." Part one takes us from the Pilgrims to Prohibition.
http://media.libsyn.com/media/basicbrewing/bbr11-30-06.mp3
December 7, 2006 - Ambitious Brew Part Two
We continue our discussion about the history of beer in the USA with Maureen Ogle, author of "Ambitious Brew - The Story of American Beer." Part two takes us from Prohibition to the present day.
http://media.libsyn.com/media/basicbrewing/bbr12-07-06.mp3
And actually many ale brewers use the same adjuncts in our beer. I've used corn in a few beers to add some creaminess or to thin out and dry the beers some, and they are drunk at whatever temp the style call for.
In fact some commercial bmc, if you let them warm up a bit actually have a nice taste. I've noticed it with lagers that utilize corn as their adjunct rather than the rice that Imbev/AH uses in their bud products. Llabatt's Blue actually taste pretty nice after the "chill" is taken away.
