I will actually be brewing on a keggle system so my plan is to do 10 gallon batches
Remember I am only going to be open 2 or 3 days a week, from say lunch till whenever the last customer leaves for the night but 1am would be the cutoff. As of now I plan on being the whole show no employees. I am not borrowing money. So by definition this will be starting out as a small business. In the beginning I will be overjoyed if revenues covers expenses.
I want it to be small so I can learn as I go and not make big mistakes or try to do too much. Greed is bad in my book. I believe if I build it right, make a quality product in a great atmosphere and then the rest will take care of itself. If I brew it they will come.
Calling it Middle Earth is kind of appropriate since the look and the vibe I am shooting for is a tavern like you read about in books like LOTR and the like. I am not meaning so much in looks but in the sense community and independence of being a small village tavern.
Locationwise I am 1 mile off the busiest road in Maine in the Summertime. I don't want to say too much about my location or ideas for company name ect. until I am incorporated. Just because I don't want anyone stealing my ideas.
By my figuring I can make it work. I have an MBA and I am going nights for a BS in Accounting. I won't get into numbers too much but I figure I could comfortably make 30 gallons every brew day 30 gallons = 3840 ounces = 240 pints give or take. But I am not going after quantity or heavy drinkers or drunks. It will be kind of like a Starbucks but with beer and BBQ. Eat some food drink a couple pints, socialize, read the paper, surf the net. Just selling beer by the pint, not selling kegs to bars etc. If I sell 240 pints in a day I will be very happy.
If I can sell more than I make than my business will be very successful and I will look at expanding brewing output. But until that day comes if it does I am going to do it my way. Small batches, with lots of time and care taken in the crafting of the brews and the food. Quality over quantity at a reasonable price not overcharging like so many place do.
It will be a lot of work but I enjoy that work and I have been doing it on a smaller scale for a couple years. Now I am just looking at adding more friends and they won't eat and drink for free I am sitting on 35 acres so there is lots of room to grow.