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Old 06-20-2008, 04:52 PM   #1
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Default Will microbrews kill the King of Beers?

Last year craft beers experienced a 12% rate of growth compared to less than 1.5% for non-craft and imported brews. MSN Money article.



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Old 06-20-2008, 05:05 PM   #2
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No. And here is, in my opinion, why.

Americans are sheep and will basically drink anything that is, "less filling, only 64 calories, cold filtered, tapped from the rockies, etc... etc.. etc.." The fact is, many people just see beer as yellow fizz and enjoy it at that. I think there will always be a huge swill beer presence in the brewing market. I work in a higher end wine/beer/liquor shop that carries a very large amount of craft beer from around the world and even a nice selection of hard to find belgian beers. Out of all of the beer, we have, our biggest seller is Michelob Golden Light. Most states don't sell it because it was so bad they couldn't get people to buy it in test markets. Here in Minnesota however, people eat the $hit up. For these reasons, I believe that although the craft brew world is growing, there will always be a huge mass marketed yellow fizz market.

Greg



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Old 06-20-2008, 05:11 PM   #3
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I agree with Greg. Here in MN it really is all about Mich Golden. The bar I used to work at, we would go through 5 kegs a week easily, as opposed to 1 maybe 2 kegs for every other beer on tap...

I don't believe the King will fall soon, if at all unfortunately.

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Old 06-20-2008, 05:57 PM   #4
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Old 06-20-2008, 06:08 PM   #5
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Wow freak out much??

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Old 06-20-2008, 06:10 PM   #6
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I was just waiting for a vein to pop in that guys head. Either way it was entertaining.

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Old 06-20-2008, 10:31 PM   #7
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Absolutely not. There are people that will always want to drink cheap beer by the pitcher. As one neighbor put it, "The less flavor a beer has, the faster I can drink it."

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Old 06-20-2008, 10:40 PM   #8
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Microbrews will never be able to compete with macrobrews on one level - price. The economies of scale work strongly in favor of the macrobrews. And if a microbrew can develop the economies of scale to compete on that front - well they won't be micro anymore will they?

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Old 06-20-2008, 10:58 PM   #9
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Quote:
Originally Posted by summersolstice View Post
Last year craft beers experienced a 12% rate of growth compared to less than 1.5% for non-craft and imported brews.
Simply a case of interpreting statistics to mean something that they don't.

There is plenty of room for growth in the microbrew market, so the market will naturally show a high rate of growth with occasional spikes.

There is little room for growth in the fairly saturated macrobrew market that's dominated by relatively few companies, so the market will show a relatively low rate of slow and steady growth.

Also, the two markets don't compete very directly. Mass marketed macroswill is advertised to a completely different demographic and in a completely different way than microbrews. There is room enough for both to exist.
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Old 06-20-2008, 11:09 PM   #10
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Quote:
Originally Posted by Yuri_Rage View Post
Simply a case of interpreting statistics to mean something that they don't.

There is plenty of room for growth in the microbrew market, so the market will naturally show a high rate of growth with occasional spikes.
I agree totally. The 1.5% growth for the King would be a larger dollar amount that the bigger % growth shown by the microbrews...


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