The Great Bottle Opener Giveaway

Home Brew Forums > Home Brewing Community > Commercial Brew Discussion > Will America's beer reputation ever improve?

Reply
 
LinkBack Thread Tools
Old 03-24-2013, 01:18 PM   #1
iamwhatiseem
Feedback Score: 0 reviews
Recipes 
 
Join Date: Mar 2013
Posts: 160
Liked 23 Times on 16 Posts
Likes Given: 17

Default Will America's beer reputation ever improve?

I ran across a study by Harvard that stated America imports 40% of the world beer market. That is larger than the next 8 top beer importing countries combined.
YET - we only export just over 3% of the world market.
Holy Cow.
Now certainly America deserves it's lousy reputation of beer making. Clearly.
However there are amazing brews made in this country - in fact any "top 100" beers in the world list will include dozens of American beers. But we are not selling any of it outside of this country.
So the question is - is it possible for America's beer clout to rise above the corporate low quality crap-beer that others know us for?

__________________
iamwhatiseem is offline
 
Reply With Quote Quick reply to this message
Old 03-24-2013, 01:27 PM   #2
cooldood
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jan 2013
Location: Belgrade, Maine
Posts: 495
Liked 105 Times on 80 Posts
Likes Given: 34

Default

It will take sometime but yes.
The reason I believe it will take a long time is production capacity.
As Americans warm up to "good" beer the domestic market will continue to grow and demand will be greater than supply. Until supply exceeds the domestic demand there is no reason for a company to take on the extra cost of exporting there beer.

__________________
cooldood is offline
iamwhatiseem Likes This 
Reply With Quote Quick reply to this message
Old 03-24-2013, 01:38 PM   #3
Gixxer
HBT_SUPPORTER.png
Feedback Score: 0 reviews
Recipes 
 
Join Date: Mar 2012
Location: Columbia, SC
Posts: 930
Liked 119 Times on 99 Posts
Likes Given: 148

Default

Don't see this as a troll post, just an honest opinion. I think the reason why our export numbers are so low is because practically *all* of Europe makes better beer than what the big American breweries put out. Not many countries want to import something that could be seen as inferior compared to other breweries in Europe who they would rather do business with.

Also, I believe it is going to take an insanely long amount of time for craft breweries to get big enough (and smart enough) to export without running into probs with producing enough of that great craft beer without taking shortcuts to save money, change the recipe, whatever for the sake of money.

DISCLAIMER... All of those opinions are purely uneducated based on my limited knowledge of semi professional beer drinking. Nothing more.

__________________
Drinking Oaked Wee heavy, The Kaiser clone, Graff, , Sour Cranberry Ale
Carbing/Aging Westy 12 (2013),
In the bucket Chocolate stout, Westy 12 (new world)
On Deck Pumpkin Ale 2014, FBS clone, Port oaked amber, Old Rasputin Clone, 15% RIS
Gixxer is offline
 
Reply With Quote Quick reply to this message
Old 03-24-2013, 01:40 PM   #4
moscoeb
Feedback Score: 0 reviews
Recipes 
 
Join Date: Apr 2012
Location: Richmond, KY
Posts: 411
Liked 56 Times on 40 Posts

Default

Wait! I thought we already exported everything other than BMC, because I have to pay export prices whenever I order anything else from a bar or restaurant!!

__________________
moscoeb is offline
 
Reply With Quote Quick reply to this message
Old 03-24-2013, 01:43 PM   #5
Hammy71
Senior Member
HBT_SUPPORTER.png
Feedback Score: 0 reviews
 
Hammy71's Avatar
Recipes 
 
Join Date: Sep 2008
Location: , Maryland, The Tax Me State
Posts: 5,533
Liked 388 Times on 303 Posts
Likes Given: 584

Default

I think it's happening already. If not the brews themselves but the styles. Just had a couple Norwegian beers that bragged they used Centennial for hopping. Tasted like an American Pale ale. Isn't Stone opening a brewery in Europe in the near future? The market is there, just getting it across the pond I guess is the issue. The big breweries that can afford the infrastructure to ship beer over seas sell crap that other countries don't want. It's happening, but like stated above, it'll take a while.

__________________
Hammy71 is offline
 
Reply With Quote Quick reply to this message
Old 03-24-2013, 01:46 PM   #6
DougK
HBT_SUPPORTER.png
Feedback Score: 0 reviews
 
DougK's Avatar
Recipes 
 
Join Date: Jan 2013
Posts: 1,154
Liked 125 Times on 100 Posts
Likes Given: 1

Default

Quote:
Originally Posted by moscoeb View Post
Wait! I thought we already exported everything other than BMC, because I have to pay export prices whenever I order anything else from a bar or restaurant!!
I always find it kind of funny that Leinenkuegels and other larger "craft" brews are always stocked with either the imports or with the other craft brews.

The good news is more and more liquor stores that I have been to have had an actual craft beer section instead of just stocking them with the imports.
__________________

I'm not insane, my mother had me tested.

DougK is offline
 
Reply With Quote Quick reply to this message
Old 03-24-2013, 02:05 PM   #7
mysteryshrimp
Feedback Score: 0 reviews
Recipes 
 
Join Date: Dec 2012
Location: Acworth, Georgia
Posts: 224
Liked 30 Times on 19 Posts
Likes Given: 140

Default

It is already improving, especially in England and Australia. I was reading an article a about a year ago (can't find it now) that said that American micros are hard to find but sought after in the UK, Stone was looking into building a brewery in England. While looking for that, I happened upon this:

http://blog.stonebrew.com/index.php/...-uk-wait-what/

__________________

Primary: Too many sours to mention.
Aging: Mead, Flanders Red, Belgian Dark.
Serving: Too many to mention. Dry Cider, East Coast IPA and Old Ale are my current standards.
BJCP ID: F0785, Certified Judge

mysteryshrimp is offline
 
Reply With Quote Quick reply to this message
Old 03-24-2013, 02:07 PM   #8
iamwhatiseem
Feedback Score: 0 reviews
Recipes 
 
Join Date: Mar 2013
Posts: 160
Liked 23 Times on 16 Posts
Likes Given: 17

Default

Quote:
Originally Posted by Gixxer View Post
Don't see this as a troll post, just an honest opinion. I think the reason why our export numbers are so low is because practically *all* of Europe makes better beer than what the big American breweries put out. Not many countries want to import something that could be seen as inferior compared to other breweries in Europe who they would rather do business with.

Also, I believe it is going to take an insanely long amount of time for craft breweries to get big enough (and smart enough) to export without running into probs with producing enough of that great craft beer without taking shortcuts to save money, change the recipe, whatever for the sake of money.

DISCLAIMER... All of those opinions are purely uneducated based on my limited knowledge of semi professional beer drinking. Nothing more.
I kind of see the opposite happening.
InBev and other conglomerates have bought up some of the even oldest breweries in Europe.
Grolsch is a perfect example. A 400 year-old brewer that was purchased in 2008, and has exchanged hands several times and now AmBev. Grolsch has become damn close to the quality of Budweiser today.
I think in Europe we are seeing the opposite transition of what is happening in America. The "old greats" are being "corporatised" and corners are being cut. While in America, craft brews are moving off the shelf.
__________________
iamwhatiseem is offline
Gixxer Likes This 
Reply With Quote Quick reply to this message
Old 03-24-2013, 02:17 PM   #9
Tedson
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jan 2013
Location: Stowmarket, Suffolk
Posts: 5
Liked 1 Times on 1 Posts
Likes Given: 2

Default

I agree with the above post. It's a similar story to what is happening in British/American comedy. In Britain we often fondly look back over the previous decades and arrogantly assume that ours is superior to what America produces. But once you start exploring the quality and range of American comedy (or beer), you realise that we've been complacently standing by whilst it has become bland and stale.

I suspect there will be a surge in American imports here in the coming years. I've started to see more quality American beers in specialist bars and pubs.

__________________
Tedson is offline
 
Reply With Quote Quick reply to this message
Old 03-24-2013, 03:27 PM   #10
mysteryshrimp
Feedback Score: 0 reviews
Recipes 
 
Join Date: Dec 2012
Location: Acworth, Georgia
Posts: 224
Liked 30 Times on 19 Posts
Likes Given: 140

Default

Quote:
Originally Posted by Tedson View Post
I agree with the above post. It's a similar story to what is happening in British/American comedy. In Britain we often fondly look back over the previous decades and arrogantly assume that ours is superior to what America produces. But once you start exploring the quality and range of American comedy (or beer), you realise that we've been complacently standing by whilst it has become bland and stale.

I suspect there will be a surge in American imports here in the coming years. I've started to see more quality American beers in specialist bars and pubs.


Oh, stop it. Mitchell and Webb is better than Saturday Night Live. Top Gear UK is leaps and bounds ahead of any other car show in the world. Graham Norton kicks Letterman/Leno's arse. QI might be my favorite thing on television. Besides Doctor Who, that is. My entire family is obsessed with Downton.

We may have caught up in sitcoms. We have some truly great thriller-dramas (Walking Dead, Homeland, etc). We have a long way to go with everything else.
__________________

Primary: Too many sours to mention.
Aging: Mead, Flanders Red, Belgian Dark.
Serving: Too many to mention. Dry Cider, East Coast IPA and Old Ale are my current standards.
BJCP ID: F0785, Certified Judge

mysteryshrimp is offline
 
Reply With Quote Quick reply to this message
Reply


Quick Reply
Message:
Options
Thread Tools


Similar Threads
Thread Thread Starter Forum Replies Last Post
beer in America vs. else where wormraper General Beer Discussion 67 07-22-2012 04:31 PM
Beer America TV Memorex88 General Chit Chat 0 08-12-2010 03:59 PM
The Best Beer in America joeybeer General Beer Discussion 16 02-17-2010 09:21 PM
User reputation? DubbelDach HomeBrewTalk Announcements & Feedback 13 06-09-2009 01:57 PM