As dick-ish as the move is - at least by doing it so publicly and on such a busy night, it'll be clear to the customers of that pub that when they start getting short(er)-fills, it's the brewery to blame, not the bar tenders...
Not that I believe for a second that was the intent behind this approach. I've read a few articles about them recently, and the guys running Samuel Smith sound like real douche bags.
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