Love this as a beer name.
Adelbert's is in northwest Austin by Austin Beerworks off Mopac and Research, so there is competition in that market, although it is not good competition at all. (Seriously, most of their beers are horrible.) Jester King, while all "farmhouse" is mostly saison-inspired beer which is also technically Belgian/French.
Yeah, I agree completely that Austin is getting extremely crowded which is why we actually are looking at a different part of Texas that I feel like is still semi-untapped. Jester King is actually what gave us the idea for carving out a very specific niche. W/ how much the craft beer scene is blowing up, we want to make sure and differentiate ourself from the very start.
Going for a UK style is interesting as well. The only problem is I really like dry beers and so do most of my investors. Of course, that could be seen as a huge positive in that we won't be drinking as much of our product!
Edit: Just noticed yall are both from Keller. Coincidence?