Originally Posted by cubbies
I dont care for the Shock top. Very flavorless IMO, but at least they are trying...
+1. I think AB has a hard time breaking their formula of watered down beers.....I bet the most depressing job in the world would to be in charge of their recipe development....you come up with a great tasting recipe then the accountants get a hold of it: This cost us 1/2 cent a bottle to make!? Add more water!
They're not really going after craft beer fans anyway. I think they're targeting their BMC following who will be pleasantly surprised that they almost tasted something.