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Old 12-13-2007, 10:51 PM   #1
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Default Miller makes lite craft beer

http://www.brewblog.com/brew/2007/12/miller-launchin.html

Saw this and was wondering what other people think. On the one hand, it could be a gateway for people into the the realm of craft beer. On the other hand, it could pull people who were going to try a real craft beer away from it. Still, it does show the the big breweries see the whole craft beer trend as something they need to be part of.

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Old 12-13-2007, 11:34 PM   #2
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I see this as very neutral. I think it might get people to expand their pallets but I think it could hurt micros by stealing away some of the people who buy the lighter styles of real beer. It could swing both ways.

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Old 12-14-2007, 02:27 AM   #3
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+-0

SA already went for the 'crafty' light beer niche. I kinda see it where Miller Lite Wheat will still be seen as Miller Lite, just with a little different/more flavor. Kinda more like the flavored Zimas....

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Old 12-14-2007, 12:45 PM   #4
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A lot of people probably won't even realize they're supposed to actually be different beer styles...
"oh look, miller lite comes in different flavors now"

We can only hope that it might get more people to realize there's more out there than all the varieties of fizzy yellow stuff.

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Old 12-14-2007, 03:31 PM   #5
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Quote:
Miller Launching Crap-Style Light Beers
Here i fixed the headline from that article

I think it is a desperate atempt by the big guys to try and win back and take over the market share that they are slowly loosing.


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Old 12-14-2007, 03:46 PM   #6
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I'll give them the benefit of the doubt for now like I did AB when they started making some ales. AB failed miserably (horrible tasting!). We'll see if Miller has a clue next.

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Old 12-14-2007, 03:58 PM   #7
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I'll give them the benefit of the doubt for now like I did AB when they started making some ales. AB failed miserably (horrible tasting!). We'll see if Miller has a clue next.
Same here, but I'm not holding my breath that the end product will be anything noteworthy. Unless one of my buddies has some sitting around or brings some to me I'll never even bother trying them.
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Old 12-17-2007, 12:50 PM   #8
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fwiw, there is a follow up article

http://www.brewblog.com/brew/2007/12/can-miller-lite.html

"We are a highly developed market and a relatively sophisticated craft market so when you look at the research we are the sweet spot. We expect the product to be phenomenal."

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Old 12-17-2007, 01:19 PM   #9
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all sounds a bit "non-diary creamer" to me. "craft style" covers a multitude of sins!

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Old 12-17-2007, 01:51 PM   #10
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“I think you’d be wise not to write this off. Miller is said to putting decent marketing dollars behind it -- digital, billboard, and yes, maybe even TV. And low-cal better beers have proven themselves to be a viable category at this point (HPL, Sam Light, Shiner Light, Skinny Dip, et al).”

Wow. They're throwing money at it and advertising the the hell out of it. That *must* mean that the beer will taste excellent and not be the flavored urine that I expect it to be.

</sarcasm>

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