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Home Brew Forums > Home Brewing Community > Commercial Brew Discussion > High quality, or quanity?
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Old 03-29-2013, 08:10 PM   #1
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Default High quality, or quanity?

Hey all, I'm sure this question has crossed all brewers minds at one point or other, but if you were to open a brewery would you shoot for making the absolute best beers possible or shoot for the best possible beers for a certain price? As in, make a pilsner to sell at $2-3 a bottle but is three fold better than Bud or Coors or make a pilsner for $10-20 a bottle but its like drinking god? Any and all thoughts are appreciated!

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Old 03-29-2013, 10:35 PM   #2
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A base of slightly less expensive beers sold in six packs with some higher quality bombers.

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Old 03-29-2013, 10:54 PM   #3
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I think you have to build your customer base with good, solid base beers. Then you can go big with special releases.

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Old 03-29-2013, 11:48 PM   #4
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I agree....a strong base line of beers to start a following. Then you can expand and brew up some better stuff.

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Old 03-30-2013, 02:43 AM   #5
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So by 'better' stuff you mean some top of the line brews?

I'm just so divided on which way to go because I find it's equally challenging to produce a top of the line beer for a certain price, or to produce a beer that's the best ever (in that style obviously).

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Old 03-30-2013, 02:47 AM   #6
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Yes. Make good quality beers that could generate a following. Then i would make some higher end, or special release/limited release, beers with different ingredients.

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Old 03-30-2013, 02:57 AM   #7
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I'm not sure that the whole premise holds. The ingredients to make any classic pilsner are going to be about the same price whether it is great or horrible. Same holds for most styles.

If you want to make some crazy style that just is inherently expensive to make, then that probably wouldn't be a good beer to start a business plan. eg it's pretty much impossible to open a brewery making all beers that need to be aged for extended periods. You have to pay the bills from day 1 and can't wait for a year to sell your first bomber.

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Old 03-30-2013, 03:05 AM   #8
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Thats what i mean by starting out making good, solid beers. Then after time you could make other beers...eg aged variations, ingredient variations or just experimental one off beers etc.

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Old 03-31-2013, 02:37 PM   #9
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Quote:
Originally Posted by billl
I'm not sure that the whole premise holds. The ingredients to make any classic pilsner are going to be about the same price whether it is great or horrible. Same holds for most styles.

If you want to make some crazy style that just is inherently expensive to make, then that probably wouldn't be a good beer to start a business plan. eg it's pretty much impossible to open a brewery making all beers that need to be aged for extended periods. You have to pay the bills from day 1 and can't wait for a year to sell your first bomber.
Billl, just wondering what you mean by the first paragraph. I figured it would be cheaper, but not as good, to make a pilsner with 6-row and lesser quality pils malts than top quality 2-row and pils malts? Am I off-base somewhere?
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Old 03-31-2013, 06:58 PM   #10
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No spamman, you make sense!

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