There is a special on CNBC right now about the history and marketing of Anheuser-Busch up from it's beginning. It is even discussing the encroachment of craft beers and homebrewing.
DAMMIT..to late..there is only 10 minutes left. DVR set to the next showing at 10. Thanks for the heads up.
Barrelled: Oregon Group Brew Stout
Long term Secondary: Fool's Gold Barleywine
Next: Bohemian Pilsener