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Old 04-08-2012, 10:29 PM   #1
muttieb
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Default Whats in a Name? Brewing vs Brewery?

So I'm having a little issue when it comes to my name and logo for my homebrews. What is the difference between Brewing and Brewery? This might seem unimportant but wanted to see what everyone else thought! I've seen people use both so was wondering if its just sounds better or what? Looking forward to hearing thoughts!

SO:
Coal Room Brewery
OR
Coal Room Brewing

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Old 04-08-2012, 10:44 PM   #2
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I think it's just the context of the word. Brewing is the physical act. A brewery is where it takes place. Unless you wanted to call it a brewing company but then the that implies you're a little bigger than 5 gallon batches.

I'd go with Coal Room Brewery

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Old 04-08-2012, 10:46 PM   #3
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Brewing is the process

Brewery is the location

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Old 04-09-2012, 01:15 AM   #4
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This is grade school grammar.

Brewing is a verb
Brewery is a noun

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Old 04-09-2012, 11:50 AM   #5
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I get the basic difference between the 2 but why do I see both on peoples logos?

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Old 04-09-2012, 01:51 PM   #6
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He understands the difference between the words grammatically, I'm sure, but wants to know why some breweries call themselves "Brewing Company" (ie Russian River Brewing Company) instead of Brewery.

I'd be curious to know as well if there's anything to the distinction.

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Old 04-09-2012, 02:23 PM   #7
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If you name yourself after your location, you're borrowing it's "strength" and implications.
I live in York, PA. A city with a long history, and many other successful companies and industry. From the Continental Congress, to industrial plants like Harley Davidson.
If I took a name like "York Brewery", I'm trying to ally myself with that name, to use it to make myself look stronger. Selecting other, smaller names is sometimes done for the purpose of humor or uniqueness.

However, in my view, you can also be self limiting in that naming convention. After all, if you're relying on the location's name recognition, you have an upper limit.
If you refer to it as Brewing (which is really just short for Brewing Company), you're probably selecting a name that has more personal meaning, which means a lot of others don't recognize it, unless you make it important. So it's initially a weaker name, but the sky is the limit.

Obviously, you could still use a location with "Brewing Co", but I think you get my point, for whatever THAT is worth

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Old 04-09-2012, 07:02 PM   #8
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Quote:
Originally Posted by muttieb View Post
I get the basic difference between the 2 but why do I see both on peoples logos?
Personal preference.
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Old 04-09-2012, 09:00 PM   #9
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Cadence can also be a factor; the ease in which words flow from one to another and how many syllables it has can make it easier and more pleasant to say (and hear).

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Old 04-10-2012, 08:39 AM   #10
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I like Coal Room Brewing. It implies to me that it is an ongoing process and adds a human element to it as opposed to Coal Room Brewery, which sounds like just a building. There is no problem with the latter, but if you have put the time and energy into researching which is better, I think you would prefer Coal Room Brewing. This is based solely on my judgement when hearing the two names, and is based on no fact whatsoever, nor do I know anything about the history of the names.

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