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Old 12-10-2006, 05:31 PM   #31
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be careful about graphic artist forums. Graphic artists tend to like as many "bells and whistles" as possible because they feel it shows off their ability and creativity. It is almost guaranteed that they would choose the busiest image.

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Old 12-10-2006, 05:45 PM   #32
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I like it... but your logo looks like the greek letter phi.

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Old 12-10-2006, 09:37 PM   #33
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Assuming this is going to be primarily used as a label on a beer bottle:
I doubt that you are going to hand cut the outline so you need to consider what the actual cutout shape will be and what color the background will be.

All of these are trapezoidal with the bottom being the widest portion. One of these trapezoids is squatter, the other two appear thinner.

Will you be cutting labels as a trapezoid or square them off (rectangle)?

Print off a few and see. Cuttig them as a trapezoid will kind of be a pain, but if you cut them off square then you will have lots of white space along the top.

Maybe I'm mistaken and this is only an element of the label and there will be other elements to it.

This make sense? I like #1 because you can make it a rectangle.

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Old 12-10-2006, 10:10 PM   #34
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I second the person who said to consider how you will be cutting them. But with that said, I like the first one...

Part of what makes a logo good is the fact that it's simple and memorable. Think about it, what are some of the most identifiable logos in the world?

A red triangle
A bright yellow rounded "M"
Mobil (with the red "o")
BP
Coors
the blue angular bow tie
the blue oval
a prancing horse
white lettering on a "red stripe"

Simpler is better. I like the graphic you have. I'm not suggesting you scrap it and go with, say, a blue circle or something. But simpler is better when it comes to brand recognition. Of course, what do you care? You aren't going commercial. I'm just agreeing with the guy who said that graphic artists will pick out the busiest image that shows off the most amount of creativity. This is AWESOME for making a fancy label that is pleasing to look at. I love seeing nice artwork on labels! But it is contrary to what you want for a "brand". Again though, who cares?

Anyway, my humble opinion: I like the secondary logo. That's exactly what you would want for easy identification. On the primary though, I'd scrap the oars and I'd scrap the circle on top with the secondary logo inside. I'd keep the shield all one color for simplicity's sake. If you want the shield to be your "brand" then I would put the "IO" onto a shield. Consistency of image, so to speak.

Ok. That's all. For whatever THAT'S worth.

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Old 12-11-2006, 08:08 PM   #35
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Quote:
Originally Posted by dantodd
be careful about graphic artist forums. Graphic artists tend to like as many "bells and whistles" as possible because they feel it shows off their ability and creativity. It is almost guaranteed that they would choose the busiest image.
As a graphic artist, I am going to have to disagree with you here. Some of us like to keep things simple.

http://www.homebrewtalk.com/showthread.php?t=17006

Regarding Dude's logo, I think it looks good. From the three, #2 gets my vote.
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Old 12-11-2006, 08:39 PM   #36
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Quote:
Originally Posted by trinitone
As a graphic artist, I am going to have to disagree with you here. Some of us like to keep things simple.

LOL.... And a lot of web designers didn't think there was anything wrong with <blink> 3 years ago!

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Old 12-12-2006, 04:57 PM   #37
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Quote:
Originally Posted by dantodd
LOL.... And a lot of web designers didn't think there was anything wrong with <blink> 3 years ago!

Amen to that. Thank <insert deity> that's (mostly) behind us.
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Old 12-12-2006, 06:34 PM   #38
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Quote:
Originally Posted by Dude
What about the very first one? Was hoping you'd chime in--arteest.
Sorry I didn't get back to this - been sick.

OK, I like the first one, but the shield is confusing. I like the oar's (since they're closer to an ORR).

Instead of the shield, take the Secondary graphic and make it a one-color and place it behind the primary. I think this makes more sense than a shield, which just adds one more graphical element that the viewer must try to interpret. Just my $.02. This looks crappy because the background was artificially manipulated. He can do it much better since he has the original art.


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Old 12-12-2006, 06:37 PM   #39
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Quote:
Originally Posted by dantodd
be careful about graphic artist forums. Graphic artists tend to like as many "bells and whistles" as possible because they feel it shows off their ability and creativity. It is almost guaranteed that they would choose the busiest image.
No, artists just have a hard time with terminality. They are never done, and often need to be forced to stop.
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Old 12-12-2006, 06:39 PM   #40
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Quote:
Originally Posted by Cheesefood
No, artists just have a hard time with terminality. They are never done, and often need to be forced to stop.
Art: It ain't done till you sell it or die.

Digital Art: It aint done until the buyer dies or you do.
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