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Home Brew Forums > Home Brewing Beer > Label Display & Discussion > Want logo input
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Old 05-30-2013, 07:58 PM   #11
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Yea I have been thinking of a saying, it will kinda fit anything to do with a tortoise, which is why I am working more on the logo/name..

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Old 06-19-2013, 07:49 AM   #12
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Here is an updated logo. Let me know what you think..

screen_shot_2013-06-17_at_4.15.00_pm.jpg  
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Old 06-20-2013, 12:22 PM   #13
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I don't see the updates?

What changed?

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Old 06-20-2013, 06:01 PM   #14
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I didn't want to change the overall design. Just some of the detail work. Took out the lines to soften it up. Changed the name, and added texture to the skin.

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Old 07-10-2013, 07:35 AM   #15
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I happen to be a graphic designer by trade.

Is this for a functioning brewery selling to the general public?

If so there are a bunch of questions that need to be asked and answered in order to inform the design your logo.

If the design team working on your logo are worth their salt, they should have already asked them.

Your logo is a marketing tool, and as such its formation should fit into your marketing strategy.

What is your point of difference that will make a consumer buy your product over any one else's?

what type of people is your point of difference likely to appeal to?

ie: who is your target audience / demographic?

how old are they?

what are thier interests?

how much do they earn?

how do they see themselves?

what do they do for entertainment?

etc etc...

once you get a better picture of who your end customer is going to be (and you should try to be as specific as possible) Then you can start designing a logo that will appeal directly to that target audience, or a logo that they will identify with so that they are motivated to align themselves with your brand / company (which means buying your beer!)

Be wary of asking for logo advice or feedback from people who are not your target audience.

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Old 07-10-2013, 07:42 AM   #16
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The toasting tortoise sounds a bit... awkward. IMO.

Definitely agree with the people who said the "thirsty" tortoise.

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Old 07-10-2013, 01:47 PM   #17
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Be wary of asking for logo advice or feedback from people who are not your target audience.
He is designing a beer logo. This is a beer making site that is full of people who have a great apprecaition and knowledge for craft beer. Explain how this isnt the target audience
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Old 07-10-2013, 02:53 PM   #18
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If his audience is craft brewers, then sure this is his audience, But he is competing with a multitude of beers for customers, and as such, would be well advised to narrow down his target audience to a more specific niche. If it turns out that craft brewers are his intended target audience, then fine, great research. But even then I would suggest that an even narrower target would be advisable, and as such asking the question to such a broad audience will only dilute the focus instead of delivering a really strong and focused message to the intended end customer group.

In short, the way that people who make beer, and appreciate it from that angle relate to beer and the branding there of will be different from a consumer of beer who has less understanding, or approaches their beer consumption from a different perspective.

I am sure you all know what you would like to see in a beer label, and what would appeal to you. But that is not necessarily what will appeal to a consumer who is coming to beer from a different angle, or has different priorities in their lifestyle.

This is where brewing ends, and marketing, advertising, and design steps in.

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Old 07-10-2013, 04:29 PM   #19
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I get what you are saying about having a product appeal to a particular demographic but I dont think it applies in this case. I believe most, if not all, craft breweries try to make a product that is unique and appeals to the mass group of people that prefer craft beers. You cant really convince me that a craft beer company focuses on the 21-25 year olds on this beer label and women over the age of 40 on this label. They focus on creating a unique way to market their beer through labels being original, making a statement about their product, and hopefully will be memorable. Here are examples if youd like to try and explain who they are particularly marketing

20110112firestonedoublejack.jpg   gandhibot12card.jpg   user2382_105995.jpg   stone-ipa-22oz_bottle.jpg  
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Old 07-10-2013, 04:49 PM   #20
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I should also mention that marketing to craft beer lovers is not the majority of america, actually a very small percentage, so this is a concentrated group and I wouldn't think they would break it down further demographically.

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