Pretty much as far as my experience, you'd do a fictitious name search, then file papers with state to incorporate your business. I don't think there's any other mechanism to "save" a business name.
Si vis pacem, para bellum
Primary 1 - Pale Ale - Hoggetown Ale Works recipe
Primary 2 -
Bottled - Pumpkin Ale bottled and in T-A-D
Kegged & Tapped - Over-hopped Honey Wheat, Christmas Wit
Kegged & Carbing - Steam Clone