Thought I could contribute to this forum by answering questions you have about label design.
I reBranded Wasatch Beers (Park City, Utah) a few years ago which included 12 beer identities, 6 packs, mother cartons and 12 packs.
A sales rep for the company that I work for told me about "this Polygamy beer" that he found in Utah when I first told him that I homebrew and said that he's still got a bottle at his house because he though the label was hilariously awesome.
Polygamy Porter is a huge seller and the beer is just as good as their label idea. Actually, the Polygamy Porter was the only beer I didn't change the main graphics for on the line-up reDesign. Just updated colors and reComp'd the Bouguereau characters.
You can call Utah Brewers Co-Op or Wasatch Beers and order Polygamy Porter Merch.
... or buy it online at www.wasatchbeers.com (new site in the works).