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Old 04-18-2009, 07:42 AM   #1
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Default Simple Brewery Logo

Hello All,
I have been working on finding/making a logo for my brewery "Penguin Brewing". I want something classy and simple that I can put on all my labels, I would still make individual labels for all my diffrent beers and meads and just have this logo on all of them somehow.
Here are 2 logos that I like, I really like the first one. I am just not sure if they need something brewing related (other than the brewery name or something) both are taken from out on the web (cause I have very little art skills)



Any thoughts are more than welcome

SpamDog

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Old 04-18-2009, 09:36 AM   #2
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Default To me basic is best!

I like the first one, but I would try and fix the orange wing. The very basic, simplistic, art is the order. Then on each individual label do a little more. The first pic is a fat bird.... beer=fat. I like it!

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Old 04-18-2009, 03:35 PM   #3
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I like the first but I'd agree on scratching the orange wing. If you want it to be multi color try a darker one maybe? Simple gets it done

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Old 04-18-2009, 06:53 PM   #4
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Though the first one is nice and simple, I really like the second one.
I don't think you need something brewery related in the basic logo. Once you customize the label to suit the specific beer it'll be great.

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Old 04-18-2009, 06:55 PM   #5
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Dude, I love the second one! Very nice!

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Old 04-23-2009, 03:09 AM   #6
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The second one is very cool.

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Old 04-23-2009, 04:16 AM   #7
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I incorporated both together and added a bit of text:

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Old 04-23-2009, 04:12 PM   #8
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I feel like in the combination the wing becomes too dominant. It also reminds me of the top "fin" of a killer whale.

I would encourage you to look at a penguins wing and mimic more of the natural shape. While i understand it is a graphic simplification it will go a long way in adding interest and celerity. It works very well in the original because it doesnt seem like you are trying to capture the way a penguin looks more represent what this particular penuin stands for represents (if that makes any sense). Its more of a caricature.

On the second one at the top with the type being two different colors it reads Pen guin, to me at least. I am in favor of simplicity of that typeface over the lettering in the combination, it becomes very busy draws and attention away from the logo.
All of that being said i really like the direction you have gone with your logo. I think that you are working along a great vein i would say add more variation in the line thickness but stick with the simplicity. Express penguin using as little as you can, which you are doing a great job of already. I would encourage you to use a sans serif font as in your second idea. This will compliment your penguins simplicity and give the logo a feeling of unity. Just my 2 cents.

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Old 04-23-2009, 04:15 PM   #9
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I vote for the second one

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Old 04-23-2009, 10:40 PM   #10
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I can see that first one being mashed up with a grain logo in the arm...I'll come up with a poorly shopped version of what I mean in a little bit.

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