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Home Brew Forums > Home Brewing Beer > Label Display & Discussion > New Brewery Logo
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Old 08-21-2008, 08:46 PM   #1
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Default New Brewery Logo and Winterfest Label

EDIT: (10/15/08)

Well, after some more piddling, I think I have finally come to a final brewery name and logo.

I want it to look "old school" and my wife mentioned making the logo/label seem more "hand made/home brewed" to go along with the brew. Plus I really want easy manipulation and printing.

This logo/label fits all of those criteria IMO. I have printed them on paper bags (cut them down to 8 1/2 x 11 for easy laser jet printing) to give the "hand made/home brewed" feel and look really great to me. As far as easy manipulation, the lettering in the "flag" for the brews name is easily altered for whatever brew is being bottled. Additionally I have another version without the small "Bottled on: ______" in the bottom right corner. Since I do not have the big pipeline, this is not necessary as of yet.

Lastly these are applied vertically, not horizontally as shown. Again my wife, an Interior Designer with much better aesthetic sensibilities than most, gave me this idea.

Without further ado here is the new (and final ) logo:



And the winterfest label:





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Old 08-21-2008, 11:47 PM   #2
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Classic look, makes me feel like I'd be cracking open an historically tasty beer.

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Old 08-22-2008, 03:29 PM   #3
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I like the logo, but I feel like the black-on-red border in the first one needs work. Beyond the raster issue, I mean. Seems like the red is too fat and the black too skinny. The border in the second looks more appealing to me.

But that's a nit-picky issue... I think the logo itself looks great, very 1800s German. I like it.

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Old 08-22-2008, 03:33 PM   #4
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Thats a really nice looking label, the only thing I dont like is that the "HILGERT BRAUERIE" going down the sides is a little hard to read with just a quick glance. Nice work though

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Old 08-22-2008, 05:41 PM   #5
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maybe something like this?

Your bird is a power symbol... use some overlap.



??

Eric

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Old 08-22-2008, 06:06 PM   #6
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Thanks for the ideas; I too was wondering about the vertical lettering-- any ideas on how to maybe make it "pop"more? Maybe outline the lettering in the red color?

These are definitely still a work in progress, so your insight/feedback is appreciated.

As I look at them, I am considering just going with the rectangular logo and bypassing the circle aspect, although r2eng I like the overlap. I really only feel comfortable with ms paint-- I downloaded gimp but I had no idea where to even begin. This leads me to simplicity in design, i.e. the rectangle. But, I really do like the look of it too. It prob needs to be tweaked a little too though. I did print a grayscale copy of the boxy logo, and think it is a decent start to something that will be great in my eyes.

Oh, and I am going for the old/classic German look- glad I got that part right it seems!

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Old 08-22-2008, 06:37 PM   #7
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Your rectangular label is nice... maybe shrink the bird just a wee bit...

You did this in Paint? You are indeed a patient man!

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Old 08-22-2008, 06:41 PM   #8
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Much better!!

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Old 08-22-2008, 07:26 PM   #9
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r2eng, I do not know if I am patient, or just too stubborn to learn a more powerful program.

Masshole, what is much better?

And here is the logo again with a few tweaks. Does the "Hilgert Brauerei" work now, or should I try again? Trying to add a red outline to the yellow lettering would be my ideal I think, but it is a pain to try and do that with curved lettering.

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Old 08-22-2008, 08:19 PM   #10
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And two more... I am happy with the main eagle/HB design, but I think I will keep playing to see if I can really make it seem "finished".



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