Great label! We have been working with an idea that seems to be evolving. What we are looking for is a head shot of a cartoonish moose, head turned to the side a bit, eyes looking forward with kinda of an aggressive look to him. Showing a little teeth, with a sinister look in his eyes. Also maybe a raised hoof formed into a fist accentuating his knuckles.
Evan I love your design though that may end up on the back of a t-shirt, if you don't mind!