You've got a lot of white space inside the oval. I would make the dog's head bigger, maybe even to the point of overlapping the bounds of the oval... OR lose the oval altogether and tighten up the text around the dog's head.
You're onto something, the dog's face would look great etched into glassware.
On Tap: Spam Adams, HopGoblin IPA, Summer Wheat
In Primary: Oatmeal Stout, Belgian Wit