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Old 07-27-2009, 06:47 PM   #1
ubermick
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Default Long & Short Brewing Logo

I slapped this together for a wee venture including me, who's 5'6, and my buddy who's 6'7 (he's seriously into reggae, hence the colours - which I'm far from in love with):



He loves it, but... I dunno. The more I look at it... it's not doing it for me. I tried having our two silhouettes raising bottles, but it seemed too contrived. Thoughts?

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Old 07-27-2009, 11:51 PM   #2
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IMO, colors are kind of dull, you need something that pops!

The idea is good, maybe a little more exaggeration of the hop and grains, and some kind of background that POPS!

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Old 07-28-2009, 02:23 AM   #3
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Nice design, I like it overall. I think the colors in the sun rays could be improved upon though. I think you need more contrast between them, maybe red & white like the old WWII Japanese flag, or red & yellow like the AZ state flag? Other than that I think you've got a pretty solid design. Regards, GF.

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Old 07-28-2009, 02:33 AM   #4
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I like the design, but yes, the colors could be brighter. Also, the silhouettes feel very empty... perhaps some faint detail in them, as if you were in shadow?

I like the name, too.

-Steve

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Old 07-28-2009, 07:50 AM   #5
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That's a good looking logo. The dead space above your head could be seen as a design flaw, but to the people that would be drinking this (friends who know you two,) I think it would work. I mean - it's funny.

The colors don't really bother me much, but brightening up the lighter part of the sun burst wouldn't hurt anything. The green in the hops could be a bit more bold. To be honest though, when compared to the dark brown of the bottle, it may "pop" a bit more than it does against a white background.

The font selection and logo design in general look commercially legit to me. Great job!

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Old 07-30-2009, 07:54 PM   #6
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The colors feel good to me. They're a little muted, but silhouettes aren't going to look natural against a ragingly bright background. I'm a big fan, and would definitely drink a beer with that on the side!

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Old 08-04-2009, 06:50 PM   #7
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Alright, been messing around a bit more. I trend towards more modern stuff, so went this way instead. Sort of inspired by Great Divide's stuff...

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Old 08-13-2009, 05:57 PM   #8
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Hey, I like it! Needs color, though.

Also, I look like Sloth from The Goonies.

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Old 08-13-2009, 06:00 PM   #9
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Is that the badge from the NHL?

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Old 08-13-2009, 07:15 PM   #10
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This is win. Black and white with no gray in between can't be reckoned with. That hard contrast demands you to at very last look at it. The new font fits the design very well, too.

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