Kegconnection Complete Starter Kit and More Giveaway!


Home Brew Forums > Home Brewing Beer > Label Display & Discussion > Logo Critique

Reply
 
LinkBack Thread Tools
Old 08-15-2013, 11:06 PM   #1
SiriusStarr
HBT_LIFETIMESUPPORTER.png
Feedback Score: 0 reviews
 
SiriusStarr's Avatar
Recipes 
 
Join Date: Sep 2012
Location: Chicago, IL
Posts: 329
Liked 100 Times on 59 Posts
Likes Given: 90

Default Logo Critique

Hey everyone,

New logo for the brewery. Thoughts, critiques, etc.?

UPDATE: Original post was horribly worthless; new in-depth version below.

Firstly, this is not a commercial venture and will remain that way, barring my career going horribly south (which I am hoping it doesn't ), so trademark/copyright concerns are a non-issue, and thoughts of target markets, etc. are of a bit less importance (though certainly still reasonable concerns).

I initially had resolved to have a brewery name and beer names that were themed and consistent. However, I quickly realized that A: there were just too many beers to have good names and B: that I quickly got bored having 20 beers with similar names. Accordingly, what I've done is organize my beers into named series, each with a consistent theme/label, the thought being that people who enjoy beers of that genre can have that consistency, while still allowing the brewery flexibility between series. For instance, one series might be all PNW-inspired brews (big, punchy, earthy, piney hops) or all traditional Belgian styles.

Accordingly, the challenge is that the brewery name/logo have to be fairly non-specific and appropriate across all of the series. Since some of the series are classy and others are comical, I am inclined to err on the side of classy, since a classy name can go with a comical series better than a comical name with a classy series. A second possible option would be to actually keep the name the same and change the logo to fit in with the style of each series. While this could be fun (since the same logo idea could be rendered in a variety of styles), it ultimately detracts from any coherency across series.

I have two options attached here, the pro's and con's as I see them listed.

Kitsune:
Pros: Classy, non-specific, artsy, will mesh well with elegant/mythological themed series.
Cons: People can't pronounce Japanese, maybe a bit out of place with some of the more tongue-in-cheek series.

Take Two (A reference to "take two and call me in the morning"):
Pros: References my profession (I'm an MD/PhD), will mesh well with the more tongue-in-cheek series.
Cons: Not really classy or elegant, maybe out of place with classier series.

Pardon the mass of text-spam. Any thoughts?

logosquare.jpg   tt.png  
__________________
Kitsune Brewing Co. (Add me on Untappd.)
Fermenters: 100% Brett Cider.
Aging: Second Sun (Orange Guava Cider); First Blood (Wild Cherry Cider); JAOM; Unnamed Holiday Apfelwein.
Bottled: Nothing! D:
Planned: Pliny clone. Brett cider. More 7 Stairs Pale Ale.
SiriusStarr is offline
 
Reply With Quote Quick reply to this message
Old 08-16-2013, 11:30 AM   #2
bregiz
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jun 2013
Posts: 64
Liked 4 Times on 2 Posts
Likes Given: 34

Default

Can you tell us a bit more about your proposed target market, your point of difference, what makes your brewery unique, and what you are trying to communicate through your logo?

__________________
bregiz is offline
 
Reply With Quote Quick reply to this message
Old 08-16-2013, 04:45 PM   #3
SiriusStarr
HBT_LIFETIMESUPPORTER.png
Feedback Score: 0 reviews
 
SiriusStarr's Avatar
Recipes 
 
Join Date: Sep 2012
Location: Chicago, IL
Posts: 329
Liked 100 Times on 59 Posts
Likes Given: 90

Default

Quote:
Originally Posted by bregiz View Post
Can you tell us a bit more about your proposed target market, your point of difference, what makes your brewery unique, and what you are trying to communicate through your logo?
Much updated initial post.
__________________
Kitsune Brewing Co. (Add me on Untappd.)
Fermenters: 100% Brett Cider.
Aging: Second Sun (Orange Guava Cider); First Blood (Wild Cherry Cider); JAOM; Unnamed Holiday Apfelwein.
Bottled: Nothing! D:
Planned: Pliny clone. Brett cider. More 7 Stairs Pale Ale.
SiriusStarr is offline
 
Reply With Quote Quick reply to this message
Old 08-23-2013, 02:43 PM   #4
gbrewing
Feedback Score: 0 reviews
Recipes 
 
Join Date: Nov 2008
Location: Washington State
Posts: 85
Liked 4 Times on 3 Posts
Likes Given: 2

Default

When I first saw your logo without reading I thought you were making SAKE.

Perhaps it's the font.

__________________
http://www.gbrewing.com
gbrewing is offline
 
Reply With Quote Quick reply to this message
Old 08-23-2013, 04:41 PM   #5
SiriusStarr
HBT_LIFETIMESUPPORTER.png
Feedback Score: 0 reviews
 
SiriusStarr's Avatar
Recipes 
 
Join Date: Sep 2012
Location: Chicago, IL
Posts: 329
Liked 100 Times on 59 Posts
Likes Given: 90

Default

Quote:
Originally Posted by gbrewing View Post
When I first saw your logo without reading I thought you were making SAKE.

Perhaps it's the font.
Yeah, I think HWMO overdid the cheesy Asian on the font. Which is ironic, since he's Taiwanese. >_<
__________________
Kitsune Brewing Co. (Add me on Untappd.)
Fermenters: 100% Brett Cider.
Aging: Second Sun (Orange Guava Cider); First Blood (Wild Cherry Cider); JAOM; Unnamed Holiday Apfelwein.
Bottled: Nothing! D:
Planned: Pliny clone. Brett cider. More 7 Stairs Pale Ale.
SiriusStarr is offline
 
Reply With Quote Quick reply to this message
Old 08-23-2013, 09:28 PM   #6
Supurb
Feedback Score: 0 reviews
Recipes 
 
Join Date: Feb 2012
Location: West Milwaukee, WI
Posts: 201
Liked 13 Times on 10 Posts

Default

Quote:
Originally Posted by gbrewing View Post
When I first saw your logo without reading I thought you were making SAKE.

Perhaps it's the font.
I thought the exact same thing before i read you post. It looks like an asian font.
__________________
Supurb is offline
 
Reply With Quote Quick reply to this message
Reply


Quick Reply
Message:
Options
Thread Tools


Similar Threads
Thread Thread Starter Forum Replies Last Post
Logo critique LongArmBrewing Label Display & Discussion 11 01-26-2011 03:12 PM
Critique my logo Lodovico Label Display & Discussion 3 12-08-2009 12:08 PM
I need some help with my logo Boerderij_Kabouter Label Display & Discussion 20 12-12-2008 02:33 AM
Logo Critique/ Comments/Suggestions ebit Label Display & Discussion 4 04-23-2008 05:00 PM