I'm admittedly bad at labels, but Neato's own software (Mediaface) isn't that bad if you are buying their labels. The good thing is that it's layer-based and it fits their templates perfectly (they have a beer template that I use for 12oz bottles and wine template that I use for bombers or Belgians).
It's nowhere near as powerful as Gimp, Inkscape, PS, Illustrator, etc., but it's pretty easy to use if you buy Neato labels.
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