New Giveaway - Wort Monster Conical Fermeneter!

Home Brew Forums > Home Brewing Beer > Label Display & Discussion > Check out the Brewery logo




Reply
 
LinkBack Thread Tools Display Modes
Old 10-11-2011, 09:36 PM   #11
FromZwolle
Feedback Score: 0 reviews
Recipes 
 
Join Date: Mar 2010
Location: beecher, il
Posts: 8,546
Liked 50 Times on 40 Posts
Likes Given: 2

Default

Quote:
Originally Posted by Millsteg View Post
Trying to say something?
He probably just means:

Quote:
Originally Posted by Millsteg View Post


__________________
FromZwolle is offline
 
Reply With Quote Quick reply to this message
Old 10-11-2011, 10:16 PM   #12
cimirie
Feedback Score: 0 reviews
Recipes 
 
Join Date: Feb 2009
Location: Orlando, FL
Posts: 801
Liked 20 Times on 19 Posts
Likes Given: 1

Default

I'm in the marketing/sales consultation business. My wife is a graphic designer specializing in branding. So, it's a subject I'm involved with on a very regular basis.

From a color standpoint, you've chosen brown. Brown evokes feelings of stability and reliability and history. Not exactly bad feelings to stir up, but I would add another color element. Stability by itself is kind of boring.

From a purely aesthetic standpoint, I think there's a bit too much empty white space inside the circle. Blank space isn't a bad thing and can be powerful. In this case, however, I would beef up the "s" somewhat.

That brings me to my last point. What is your logo trying to say? Or rather what are you trying to make your logo say? Every aspect of your logo should have meaning. Elements that are only present to look good or cool make a logo less effective. Make sure your elements work together. Your crooked "s" gives off the impression that your brand is unconventional - perhaps lots of rare or experimental beers. Yet your chosen color brown contradicts that notion.

Figure out what you want your brand to say and stand for, then use that to design your logo. A "cool" logo for the sake of being cool isn't typically something to shoot for. I'm not saying yours is that way. I'm just pointing out that a lot more goes into a successful logo than most people think. Good luck!



__________________

-----------------------------------------------

Quote:
Originally Posted by StuporMan View Post
You guys joke around with this all you want, but let me tell you something: I tried making my own beer one time and wound up with herpes!


Primary: Billy Corrigan Ale, malted cider experiment, Optimator clone
Secondary: Sorachi Ace IPA
Bottled: Dark Lord Clone Imperial Stout, Winter 2010 Spiced Ale Ambassador Brown Ale, Michigan Berry pLambic
Kegged: Old Woodward ESB, Strawberry Blonde
On Deck: Honey brown ale, dry stout
cimirie is offline
Millsteg Likes This 
Reply With Quote Quick reply to this message
Old 10-11-2011, 10:18 PM   #13
StittsvilleJames
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jan 2011
Location: Stittsville, ON
Posts: 493
Liked 38 Times on 19 Posts
Likes Given: 7

Default

For the record, I like it because it's cool.

__________________
StittsvilleJames is offline
 
Reply With Quote Quick reply to this message
Old 10-11-2011, 11:40 PM   #14
Millsteg
Feedback Score: 0 reviews
Recipes 
 
Join Date: Sep 2011
Location: Waukesha, Wisconsin
Posts: 78
Liked 1 Times on 1 Posts

Default

cimirie - Thanks for the feedback. Lot's of good insight you have.

Stittsville - Thanks buddy!

__________________
Millsteg is offline
 
Reply With Quote Quick reply to this message
Old 10-12-2011, 12:24 AM   #15
cimirie
Feedback Score: 0 reviews
Recipes 
 
Join Date: Feb 2009
Location: Orlando, FL
Posts: 801
Liked 20 Times on 19 Posts
Likes Given: 1

Default

Quote:
Originally Posted by StittsvilleJames
For the record, I like it because it's cool.
You can like it because it's cool. I think it's cool. But believe it or not, "cool" logos don't earn any traction or consideration with the buying public unless they convey a message or meaning.

Now, I'm fully aware this is a homebrew logo and non-commercial. Therefore, the same end-results aren't necessarily aimed for. But, the man asked for feedback and it's a subject I'm well-versed in. Paying clients don't always listen so I've no illusion that an anonymous voice online will strike a chord, but I wanted to help bring a (quasi) learned voice to bear.
__________________

-----------------------------------------------

Quote:
Originally Posted by StuporMan View Post
You guys joke around with this all you want, but let me tell you something: I tried making my own beer one time and wound up with herpes!


Primary: Billy Corrigan Ale, malted cider experiment, Optimator clone
Secondary: Sorachi Ace IPA
Bottled: Dark Lord Clone Imperial Stout, Winter 2010 Spiced Ale Ambassador Brown Ale, Michigan Berry pLambic
Kegged: Old Woodward ESB, Strawberry Blonde
On Deck: Honey brown ale, dry stout
cimirie is offline
 
Reply With Quote Quick reply to this message
Old 10-12-2011, 10:31 AM   #16
Justibone
Feedback Score: 0 reviews
Recipes 
 
Join Date: Apr 2010
Location: Indianapolis, IN
Posts: 2,030
Liked 20 Times on 19 Posts
Likes Given: 69

Default

Quote:
Originally Posted by craig_reed View Post
similar = idential even down the the exact size of the white circle and its location withing the outer circle.

Weird.
*eyeroll*

Sizes change, especially on the freakin' Internet. The two logos are quite different if you have an eye for that type of thing.

Rogness has two distinct circles, while Milsteg's is actually nested arcs/crescents. The size and font of the letters are distinctly different, and the colors are from entirely different palates.

Might as well say every corporate logo with a "swoosh" is copying Nike.
Justibone is offline
 
Reply With Quote Quick reply to this message
Old 10-12-2011, 10:33 AM   #17
Justibone
Feedback Score: 0 reviews
Recipes 
 
Join Date: Apr 2010
Location: Indianapolis, IN
Posts: 2,030
Liked 20 Times on 19 Posts
Likes Given: 69

Default

Quote:
Originally Posted by cimirie View Post
I'm in the marketing/sales consultation business. ... Good luck!
THIS guy's entire post is what good feedback actually looks like.

(I trimmed it so that it didn't take up the whole page.)
__________________
Best Brews Yet:
Edwort's (modified) Apfelwein
BierMuncher's Centennial Blonde
Cuinrearview's Gumballhead-Inspired WPA
Pelikan's John's Red English Barleywine

Last edited by Justibone; 10-12-2011 at 10:33 AM. Reason: clarity
Justibone is offline
 
Reply With Quote Quick reply to this message
Old 10-12-2011, 07:31 PM   #18
cimirie
Feedback Score: 0 reviews
Recipes 
 
Join Date: Feb 2009
Location: Orlando, FL
Posts: 801
Liked 20 Times on 19 Posts
Likes Given: 1

Default

Quote:
Originally Posted by Justibone

THIS guy's entire post is what good feedback actually looks like.

(I trimmed it so that it didn't take up the whole page.)
Thanks! I just try and contribute the way many have helped me.
__________________

-----------------------------------------------

Quote:
Originally Posted by StuporMan View Post
You guys joke around with this all you want, but let me tell you something: I tried making my own beer one time and wound up with herpes!


Primary: Billy Corrigan Ale, malted cider experiment, Optimator clone
Secondary: Sorachi Ace IPA
Bottled: Dark Lord Clone Imperial Stout, Winter 2010 Spiced Ale Ambassador Brown Ale, Michigan Berry pLambic
Kegged: Old Woodward ESB, Strawberry Blonde
On Deck: Honey brown ale, dry stout
cimirie is offline
 
Reply With Quote Quick reply to this message
Old 10-13-2011, 09:56 PM   #19
CenCalWorthog
Feedback Score: 0 reviews
Recipes 
 
Join Date: Apr 2009
Location: Fresno, CA
Posts: 137
Default

Looks like Rogness....with brown coloring.

If it was pure coincidence, wowzer, you guys think really alike!

cheers,

__________________
CenCalWorthog is offline
 
Reply With Quote Quick reply to this message
Old 10-20-2011, 02:38 AM   #20
Austinhomebrew
Vendor
Feedback Score: 0 reviews
 
Austinhomebrew's Avatar
Recipes 
 
Join Date: Mar 2007
Posts: 3,473
Liked 105 Times on 85 Posts
Likes Given: 90

Default

I will take it as a compliment.

Forrest



__________________
www.austinhomebrew.com
Austin Homebrew Supply
AHS, AHB, AHBS, AustinHB, etc.
Austinhomebrew is offline
Justibone Likes This 
Reply With Quote Quick reply to this message
Reply


Quick Reply
Message:
Options
Thread Tools
Display Modes


Similar Threads
Thread Thread Starter Forum Replies Last Post
Check out the logo my friend made me BigJerk Label Display & Discussion 12 09-23-2010 02:27 PM
My new logo, check it out, review it. Cybershadow Label Display & Discussion 10 07-23-2010 03:15 AM
Swamp Water Brewery - Logo Check brauhausjoe Label Display & Discussion 2 10-17-2008 12:45 AM
My Brewery Name and Logo. Check it out. onecolumbyte Label Display & Discussion 16 10-25-2007 03:31 PM