My buddy and I named our brewery Jar'd Rabbit Brewing.
At first it seems like a silly name, but we named it after my nephew who passed away at birth. His name was Mason Ryan Haire, so we immortalized him through the one thing that brings us all together. Beer.
Mason - jar
Ryan - king
Haire - Rabbit
It was a great way for our family to take a really ****ty thing in life and turn it into something that brings us all together.