I've always had a thing for VW's. My first car back in the late 80's was a '57 VW Karmann Ghia. I'm still kicking myself for selling it but it wasn't all that practical because the previous owner had installed a roll cage that took up the whole back seat.
Later on I bought a '65 VW Type 2 (Microbus) right about the same time I started getting into homebrewing. I drove it back from San Mateo, CA to Salt Lake City in freezing temps through three separate snow storms with no heat, no radio, and a max speed of around 65mph. It was a long cold trip. If you've ever seen the movie Planes, Trains, and Automobiles, it felt a lot like when John Candy and Steve Martin were driving down the road in the burnt out car singing Blue Moon of Kentucky. I remember hitting Wendover, NV and having to piss like a racehorse but I was too cold to get out, so I just kept on driving.
But I digress...so at the time I was really into the Microbus and (micro)brewing, so I merged the two and went with MicroBus Brewery.