Bearded Alchemist Brewery.
Brewing is, to me at least, a bit like alchemy. The process of brewing beer is simple and has been around for millennia, but the actual science behind it is from a much more recent date. We didn't know that yeast was responsible for alchoholic fermentation until 150 years ago! But that lack of knowledge didn't stop brewers from developing and refining their processes. All the successes (and failures!) of all those ancient brewers eventually led to the current understanding of the scientific processes that I find so fascinating, much like the search for the Philosopher's Stone by ancient alchemists formed the basis of scientific research and our desire to understand the world around us.
And like alchemy, brewing has another aspect, that of mysticism and spirituality. Like alchemists tried to turn common metals into gold, we try to turn common ingredients like grains, plants and water into a golden nectar of the gods!
Oh and beards. Alchemists have beards and so do I. Beards are awesome.