Mine's another dog story. We have an Ibizan Hound named Blanca (she's all white with a little bit of red on her ears). She has a ton of nick names. One is 'Beezy', which is derived from her being an Eye-beez-un (phonetic) hound. It got shorted to just Beezy. Come to find out that Beezy is slang for a bitchy girl (so I am told by my 17 yo niece). The bee on the logo is a yellow jacket, which was the mascot for my high school. It's also there to plant a psychological seed to aid in recollection.